Interactive Experiences

Designers contribute to the shape of interactive experiences both in the physical world and online, ensuring the objectives of users are met when engaging with a product, system or service. Visual language plays a crucial role in facilitating interactive experiences that are efficient, intuitive, satisfying and accessible. In designing interactive experiences, designers can consider the aesthetic qualities and usability of customer touchpoints, wayfinding systems and interfaces encountered in physical spaces or on digital devices including apps, online platforms and social networking services. These may include but are not limited to the display, layout and relationship of icons, symbols, images and type, as well as additional elements such as sound and animation. Interaction designers contribute to larger user-experience (UX) design teams who oversee all components and phases of the customer journey. In VCE Visual Communication Design students develop visual interfaces presented as static design solutions and are not required to produce functional prototypes.

WHAT DOES INTERACTIVE EXPERIENCE DESIGN LOOK LIKE?

The design of websites, information kiosks, mobile phone or tablet app design, digital/physical hybrid wayfinding systems, virtual environments or game interfaces.

TERMINOLOGY RELEVANT TO THIS FIELD:

• Prototypes

• Usability

• Functionality

• Flow of structure

• Colour systems (CMYK, RGB)

• Resolution (300dpi)

• Paper weight (GSM)

• Laser printing

• Inkjet printing

• Offset printing

• Typography

• Layout/compositional rules (Gutters, Grids, Rule of Thirds)

• Icons.