STUDY PROGRAMME
Graphic Design and Art Direction

AFAM CODE
ABLE69

DISCIPLINARY AREA
Marketing e management

DISCIPLINARY FIELD
Career Development

CREDITS
6

APPROACH
Theoretical/project based

This course, created as a workshop-like laboratory, revolves around experimentation and practical know-how. Within a creative workshop that brings together research, strategy and creativity on real projects (in collaboration with companies and agencies), the students develop non-conventional solutions in order to create a professional portfolio.

Part of the course, in collaboration with the Career Services, will cover some aspects that relate to the professional practice (types of contract, intellectual property, CSR - corporate social responsibility).

Overall, this course aims for the students to develop a knowledgeable approach to design, that also considers ethical issues (sustainability, company relations, community development, as well as support to arts and culture).

The programme consists of one single module, which grants 6 credits.

Successful students will be able to:

• Explain what kind of businesses are part of the Italian and international scenario

• Talk about the various work agreements and contracts in Italy

• Identify the most suitable way to enter the professional world, according to individual ambitions

• Apply consistent fees for the most common professional services/products on the reference market

• Account for all the items that make up a gross income, and approximately estimate net revenues

• Apply the right norms for the safeguarding of the author’s rights and use of copyrighted material

• Select tenders, startup accelerators, funding or other tools that can facilitate the access to the professional market, consistently with the individual needs

• Businesses: types and running

• Work: types, contracts, professions

• Accounting: tax authorities, welfare, taxes and revenues

• Standards and procedures of the professional activity within the industry

• Analysis of market and reference industry

• Strategies to enter the professional world

• Startups, tenders, incubators and financing

This is a theoretical/project based course.

Students will take part in the following activities, which may vary depending on the development of different projects:

• Classroom lectures

• Use of tutorials, videos or other media tools

• Exercises and revisions

• Workshops

• Individual or group projects

• Individual or group study and research

Assessment tools may include:

• Final project (access plan to the professional market) and oral exam

Further details about the exams will be provided by the professors.

Books and resources might be requested or suggested by the professors.