STUDY PROGRAMME
Graphic Design and Art Direction

AFAM CODE
ABST45

DISCIPLINARY AREA
Theory of multimedia arts

DISCIPLINARY FIELD
Aesthetic of new media

CREDITS
6

APPROACH
Theoretical/project based

This theoretical and philosophical course focuses on bodies and on the perceptive effects associated with the use of digital media as new means of signification. Starting from the phenomenological tradition, it considers the impact of new technologies on the subjects that generate new cultures and sensitivity.

The programme consists of one single module, which grants 6 credits.

Successful students will be able to:

• Develop a historical and epistemological talk about the aesthetic of media, correctly using the disciplinary language

• Set up, understand and develop a critical and original talk about the role of images in the contemporary media scenario

• Introduction to the ideas that characterise the disciplinary approach in modern and contemporary times

• Phenomenology of the subject in the new digital paradigm

• Overview of the contemporary scenario: how the experience of the bodies changes in the expressive forms/ works in relation to the diffusion of virtual reality, digitalization and to the experiential immersion

This is a theoretical/project based course.

Students will take part in the following activities, which may vary depending on the development of different projects:

• Classroom lectures

• Use of tutorials, videos or other media tools

• Exercises and revisions

• Workshops

• Individual or group projects

• Individual or group study and research

Assessment tools may include:

• Mid-term written exam: open questions on the themes covered in class

• Written exam

• Oral exam

Further details about the exams will be provided by the professors.

• Haraway, D. J. (1991), Simians, Cyborgs and Women: The Reinvention of Nature, Routledge: London - New York.

Many of the recommended sources, together with additional material, are also available online on MyNaba, in the Library section.

Books and resources might be requested or suggested by the professors.