STUDY PROGRAMME
Graphic Design and Art Direction

AFAM CODE
ABTEC38

DISCIPLINARY AREA
Digital applications for visual arts

DISCIPLINARY FIELD
Digital technologies and applications

CREDITS
6

APPROACH
Theoretical/project based

This course fosters the development of the professional use of digital technologies for creative design, in particular for motion graphics ad 3D modelling. It focuses on the technical skills of computer designers, in order to support the development of web projects, advertising, packaging design and digital art.

The programme consists of one single module, which grants 6 credits.

Successful students will be able to:

• Complete comprehensive motion graphic projects and handle the entire creative process from pre to post-production, with the implementation of 2D and 3D elements

• Choose a specific scope for further practice

• Introduction to motion graphics and 3D techniques with the Maxon Cinema 4D software

• Deeper understanding of post-production, animation and motion graphics techniques with the software Adobe After Effects

• Exporting and editing files with different software

• Complementary software integration, such as Photoshop, Illustrator (file preparation)

• Experimentation with different outputs: opening/end credits, animated typography for TV programmes and promos, splash logos, 2/3D animation for promotional environments (visual pack, spot, banner, etc.)

This is a theoretical/project based course.

Students will take part in the following activities, which may vary depending on the development of different projects:

• Classroom lectures

• Use of tutorials, videos or other media tools

• Exercises and revisions

• Workshops

• Individual or group projects

• Individual or group study and research

Assessment tools may include:

• Graded exercises

Further details about the exams will be provided by the professors.

• Fridsma, L., Gyncild, B. (2016) Adobe After Effects CC Classroom in a Book (2017 release).

• Von Koenigsmarck, A. (2012) Cinema 4D, Taylor & Francis.

• www.videocopilot.net

• www.greyscalegorilla.com

Many of the recommended sources, together with additional material, are also available online on MyNaba, in the Library section.

Books and resources might be requested or suggested by the professors.