STUDY PROGRAMME
Graphic Design and Art Direction

AFAM CODE
ABAV2

DISCIPLINARY AREA
Engraving techniques - Artistic Graphics

DISCIPLINARY FIELD
Illustration

CREDITS
4

APPROACH
Theoretical/project based

The course prepares the students for the world of professional illustration in its contemporary scope, offering an overview that ranges from the acquaintance with genres and authors, to the main techniques and languages. It is aimed at the research of a personal style and to the acquisition of a mindful approach to the entire creative process: research, experimentation and targeting of the illustration project.

The programme consists of one single module, which grants 4 credits.

Successful students will be able to:

• Identify, understand and critically analyse illustration

• Use different expression techniques

• Develop comprehensive illustration projects, in complete autonomy, consistently with the brief

• Illustration overview: disciplinary approaches and references

• Basic elements of representation: theory and technique

• Narration as a visual language

• Expression techniques: traditional and digital pictorial approach

• Development of a full-scale illustration project: research, creation and technical finishing

This is a theoretical/project based course.

Students will take part in the following activities, which may vary depending on the development of different projects:

• Classroom lectures

• Use of tutorials, videos or other media tools

• Exercises and revisions

• Workshops

• Individual or group projects

• Individual or group study and research

Assessment tools may include:

• Exercises or projects

Further details about the exams will be provided by the professors.

• Baines, P. (2006) Penguin by design. A cover story 1935/2001,ed. Penguin.

• Berger, J. (2007) Berger on Drawing, Jim Savage Editor.

• Brazell, D. (2010) Becoming a successful illustrator, Bloomsbury.

Many of the recommended sources, together with additional material, are also available online on MyNaba, in the Library section.

Books and resources might be requested or suggested by the professors.