STUDY PROGRAMME
Graphic Design and Art Direction

AFAM CODE
ABAV2

DISCIPLINARY AREA
Engraving techniques - Artistic Graphics

DISCIPLINARY FIELD
Art editorial

CREDITS
4

APPROACH
Theoretical/project based

This theoretical and methodological course focuses on the understanding of the art publishing scenario that is crossed by digital transformation - social networking, digital publishing, online marketing, crowd-funding, open communication. It fosters awareness in the students’ cultural approach, which is crucial to the design of editorial systems and for the development of integrated projects that imply art/publishing hybrid competencies.

The programme consists of one single module, which grants 4 credits.

Successful students will be able to:

• Explain the historical and cultural context of art publishing

• Carry out a critical and independent analysis of editorial cases, using the technical language of the subject

• Devise original editorial concept

• Introduction to the art publishing scenario: historical and cultural elements

• Art publishing in the digital transformation era: the booming of independent publishing

• The wide spreading of limited editions: Printed Matter Art Book Fair in New York and Los Angeles and the Independent Art Fair in New York

• Relation among images, content, materials and printing techniques

This is a theoretical/project based course.

Students will take part in the following activities, which may vary depending on the development of different projects:

• Classroom lectures

• Use of tutorials, videos or other media tools

• Exercises and revisions

• Workshops

• Individual or group projects

• Individual or group study and research

Assessment tools may include:

• Mid-term written exam

• Completion of comprehensive projects

Further details about the exams will be provided by the professors.

• The Book Society - Mousse Publishing, Onestar Press, Torpedo Press.

Many of the recommended sources, together with additional material, are also available online on MyNaba, in the Library section.

Books and resources might be requested or suggested by the professors.