STUDY PROGRAMME
Graphic Design and Art Direction

AFAM CODE
ABTEC40

DISCIPLINARY AREA
Multimedia design

DISCIPLINARY FIELD
Multimedia languages

CREDITS
4

APPROACH
Theoretical/project based

This course explores the cultural and professional scenario that is connected to the use of multimedia technologies and author productions. Analysis of the variety of art objects, products and services, their relevance and aesthetics that is strictly linked to the digital world. Case study of multimedia works: technological (software and multimedia production interfaces, reproduction tools) and applicative elements (immersive installations).

The programme consists of one single module, which grants 4 credits.

Successful students will be able to:

• Explain and analyse art objects connected to multimedia experimentation

• Devise original artistic-intramedia concepts (group project)

• Introduction to the cultural and expressive scenario connected with the use of multimedia technologies

• Analysis of multimedia work production, types and peculiarities: technological aspects - how technological innovation influences the future of artistic production: new software from 3D to video editing, innovation in interface design, new uses for motion graphics, content mashup (hypertext, multimedia, interaction, augmented & virtual reality). Applicative techniques - interactivity, multimedia platforms (both apps and web), immersive installations (internet of things, interactive exhibition design, video mapping)

This is a theoretical/project based course.

Students will take part in the following activities, which may vary depending on the development of different projects:

• Classroom lectures

• Use of tutorials, videos or other media tools

• Exercises and revisions

• Workshops

• Individual or group projects

• Individual or group study and research

Assessment tools may include:

• Mid-term written exam

• Completion of comprehensive projects

Further details about the exams will be provided by the professors.

• Benyon D., Turner, P., Turner, S. (2004) Designing Interactive Systems: People, Activities, Contexts, Technologies, Addison-Wesley.

• Nielsen, J. (1999) Designing Web Usability: The Practice of Simplicity, New Riders Publishing.

Many of the recommended sources, together with additional material, are also available online on MyNaba, in the Library section.

Books and resources might be requested or suggested by the professors.