STUDY PROGRAMME
Graphic Design and Art Direction

AFAM CODE
ABPC67

DISCIPLINARY AREA
Communication methodology and techniques

DISCIPLINARY FIELD
Communication methodology and techniques

CREDITS
8

APPROACH
Theoretical/project based

With this course, students learn to design comprehensive communication projects aimed at specific applications and major discipline courses. This is the first moment in which students approach the specific knowledge corresponding to the professional field: visual design for promotional products on dynamic and multi-media devices (experience display).

The programme grants 8 credits, divided as follows:

• EXPERIMENTAL GRAPHICS: 5 CFA

• DIGITAL DRAWING: 3 CFA

Successful students will be able to:

EXPERIMENTAL GRAPHICS:

• Experiment with different visual languages

• Identify their personal style and develop it through research and technical visual preparation

DIGITAL DRAWING:

• Analyse visual elements applied to the professional field, in association with the potential of communication devices

• Develop the visual elements as instructed by the brief and manage the entire creative process on, at least, three different output types: infographics: relation among images, information and typography; illustration/graphic elements to support communication (from frame by frame digital animation for videoclips/TV jingles, to calligraphy experimentation); multimedia illustration project

EXPERIMENTAL GRAPHICS:

• In-depth study of visualization techniques and analysis of visual elements (sign, type, calligraphy, etc.) applied to graphics and illustration

• Experimentation of expressive techniques and individual language

DIGITAL DRAWING:

• Design of visual elements to support commercial and information contents: publishing (infographics) and animated graphic for digital devices (applied to TV formats, cinema, videoclip etc.)

This is a theoretical/project based course.

Students will take part in the following activities, which may vary depending on the development of different projects:

• Classroom lectures

• Use of tutorials, videos or other media tools

• Exercises and revisions

• Workshops

• Individual or group projects

• Individual or group study and research

Assessment tools may include:

EXPERIMENTAL GRAPHICS:

• Mid-term works

• Presentation of a final project

DIGITAL DRAWING:

• Mid-term works

Further details about the exams will be provided by the professors.

The final grade will result from the weighted average of the programme modules.

• Gorski, G. (2015) Hybrid drawing techniques. Design process and presentation.

Many of the recommended sources, together with additional material, are also available online on MyNaba, in the Library section.

Books and resources might be requested or suggested by the professors.