STUDY PROGRAMME
Graphic Design and Art Direction

AFAM CODE
ABTEC43

DISCIPLINARY AREA
Audiovisual languages and techniques

DISCIPLINARY FIELD
Audiovisual languages and techniques

CREDITS
8

APPROACH
Theoretical/project based

This course focuses on the audiovisual languages in the advertisement world, and integrates the analytical culture of moving images with the production techniques of audiovisual projects: ideas and techniques for writing and visualization, introduction to direction, editing and post-production.

The programme grants 10 credits, divided as follows:

• AUDIOVISUAL THEORIES AND LANGUAGES: 3 CFA

• AUDIOVISUAL PRODUCTION: 5 CFA

Successful students will be able to:

AUDIOVISUAL THEORIES AND LANGUAGES:

• Analyse audio-video productions using the professional and technical language that suits the different phases of the creative and productive process

• Establish relations among the project elements, roles concerned, techniques and tools

• Create simple scripts starting with writing and visualization through images

AUDIOVISUAL PRODUCTION:

• Create comprehensive audio-video products, from filming to editing, with the use of the software Adobe Premiere

AUDIOVISUAL THEORIES AND LANGUAGES:

• Theoretical introduction to audiovisual productions: codes/contents/meaning/aesthetics/efficacy through the analysis of case-studies

• Elements of planning processes, roles involved and methods: direction and filming, post-production (cutting, editing, sound effects), photography direction, setting, illumination techniques

• Writing and visualization practice, aimed at creating simple yet effective scripts: devising good stories, being able to effectively tell them through text and images (storyboards and shooting boards, animatics)

AUDIOVISUAL PRODUCTION:

• Application of production techniques to the accomplished work: shooting a video by following a direction plan, editing of the filmed material - cutting and post-production - using the software Adobe Premiere

This is a theoretical/project based course.

Students will take part in the following activities, which may vary depending on the development of different projects:

• Classroom lectures

• Use of tutorials, videos or other media tools

• Exercises and revisions

• Workshops

• Individual or group projects

• Individual or group study and research

Assessment tools may include:

AUDIOVISUAL THEORIES AND LANGUAGES:

• Written exam: analysis of a case among those presented by the professor, with regard to the creative and productive process

AUDIOVISUAL PRODUCTION:

• Submission of exercises, projects or research work: writing/screenplay, filming and editing projects that also non-attending students will present at the time of the exam

• Oral exam: testing of theoretical and technical knowledge

Further details about the exams will be provided by the professors.

The final grade will result from the weighted average of the programme modules.

For non-attending students, in addition to what prescribed by the professor:

• Dubridge, P. (2017) Shooting Better Movies. The student filmaker’s guide.

• Field, S. (2005) Screenplay: The Foundations of Screenwriting, Random House Publishing Group – Delta.

• Honthaner, E. L. (2010) The Complete film Production Handbook.

• Katz, S.D. (1991) Film directing shot by shot, Focal Press.

• Marner, T. (1974) Directing Motion Pictures, Tantivy Press.

• Mamet, D. (2000) Three uses of the knife. On the nature and purpose of the drama, Columbia University Press.

• Mercado, G. (2010) The Filmaker’s eye. Learning (and Breaking) the Rules of Cinematic Composition.

Many of the recommended sources, together with additional material, are also available online on MyNaba, in the Library section.

Books and resources might be requested or suggested by the professors.