STUDY PROGRAMME
Design

AFAM CODE
ABPR17

DISCIPLINARY AREA
Design

DISCIPLINARY FIELD
Design

CREDITS
6

APPROACH
Theoretical/project based

This project-based course studies space as a communication tool. It consists in translating otherwise expressed ideas and stories into space. The course takes the students towards exhibit and retail design, with stronger emphasis on the experiential aspect.

The programme consists of one single module, which grants 6 CFA credits.

Successful students will be able to:

• Study spaces as important communication tools

• Translate otherwise expressed ideas and stories into space

• Complete an exhibit and retail design project, emphasizing its experiential aspect

• Identification of concepts and locations through iconographic research

• Creation and definition of mood and concept for the future project

• Experimentation with meta-design until concept approval

• Design

• Techniques for presentation, documentation, graphic presentation and development of a communication strategy for the final event

This is a theoretical/project based course.

Students will take part in the following activities, which may vary depending on the development of different projects:

• Classroom lectures

• Use of tutorials, videos or other media tools

• Exercises and revisions

• Workshops

• Individual or group projects

• Individual or group study and research

Assessment tools may include:

• Oral exams

• Completion of comprehensive projects

• Submission of exercises, projects or research works

Further details about the exams will be provided by the professors.

RECOMMENDED:

• Barreneche, R. A. (2008) New Retail, Phaidon.

• Lorenc, J., Skolnick, L., Berger C. (2007) What is Exhibition Design?, RotoVision.

• Smith, C., Ferrara, A. (2003) Xtrime Interiors, Prestil.

• (2002) Exhibition Design, teNeues.

• (2004) Club Design, Daab.

• (2009)Vitamin 3-D New Perspective in Scultpture and Installation, Phaidon.

Many of the recommended sources, together with additional material, are also available online on MyNaba, in the Library section.

Books and resources might be requested or suggested by the professors.