Profile of Loh Jwee Poh

卢裕波先生

Armed with more than 39 years of experience in the food industry, Mr Loh Jwee Poh is the Founder and Chief Executive Officer of Food United Holdings (S) Pte Ltd (FUH), the holding company for the iconic Singapore brand - Mr Bean. He is also the Managing Director of Unifood International (S) Pte Ltd which owns the UNISOY brand. 

Prior to setting up FUH and UNISOY, Mr Loh’s past experiences derived from his direct involvement in supermarket management and wholesale operations. He played key roles in starting up and running the operations for Sahe Farm Products Supermarket and Daichi Food Mart.

In 1995, Mr Loh co-founded Mr Bean and turned it into a pioneering venture in the F&B market. During the start up, Mr Bean was the first merchant in Singapore to offer high quality and freshly brewed soy bean milk throughout the day. Today, Mr Bean has expanded to more than 66 outlets in Singapore, with staff strength of over 500 employees and growing.

Under his leadership, the UNISOY brand of instant Organic Soy Milk range of products was launched in 2006. Through strategic distribution, marketing efforts and continuous innovation in product development, UNISOY is now the market leader in the Soy Milk Powder category in Singapore. The UNISOY brand has also managed to establish its presence in more than 10 countries in the last three years.

With the belief that everyone has to do their part for a better society, Mr Loh currently holds several committee positions including SIM Mandarin Business Management Diploma Alumni Honorary Treasurer (22nd Council), Chairman of Kebun Baru CCC, Committee member of Singapore Toy & Candy Association, Advisory Committee of East Spring Secondary School and Committee Member of NUS Business School Mandarin Alumni.

Mr Loh holds a NUS Asia-Pacific Executive MBA and a Diploma in Business Management from the Singapore Institute of Management. His achievements were recognized at the Spirit of Enterprise Award in 2004 and in 2007 he received awards for “Entrepreneur of The Year” and “Excellence in Social Contribution” by the Association of Small and Medium Enterprises and Rotary Club of Singapore respectively.