• Conservation is fundamentally a human behavior change problem.

• In recent years, the science of behavior change has made major advances.

• CMP has chartered a working group that is seeking to more fully bring the principles and practices of behavior change into the Conservation Standards. In particular, we are:

  • Reviewing and summarizing existing behavior change frameworks with relevance to conservation practice

  • Developing examples of conservation situations where behavior change is needed

  • Developing generic and specific theories of change for different behavior change levers

  • Making recommendations as to how these materials should be incorporated into conservation practice in general and the CS 5.0 in specific

  • Developing a plan for getting folks to adopt these principles and practices

• In this session, we will provide an overview of this work and get feedback from participants on it

• We will also facilitate a practical exercise in which participants will be challenged to take an existing conservation situation and/or strategy that they are familiar with and “behaviorize it” using the materials we have developed. Fabulous prizes to be awarded.

Host: Nick Salafsky, Judy Boshoven