Did you know that CBC/Radio-Canada has partnership contracts with three well-recognized organizations, allowing us access to multiple resources for free? Check out our key partners and how you can use their resources to apply an EDI lens in your daily work.
Alliance for Inclusive and Multicultural Marketing (AIMM) AIMM is an arm of the Association of National Advertisers (ANA) that brings together the marketing industry’s leading advertisers, media companies, agencies, and data providers to advance multicultural and inclusive marketing to drive business growth.
Benefits:
Unlimited Access to Research & Insights: Explore a vast library of playbooks, white papers, segment-specific research, case studies, fact packs, infographics, and toolkits (FREE).
Virtual Events & Training: Registration for live webinars and virtual events focused on cultural intelligence and inclusive marketing (FREE).
Industry Benchmarking: Access to the Cultural Insights Impact Measure (CIIM) and other proprietary tools to measure the effectiveness of diverse creative.
Member Directory: Access to a network of industry leaders and peers to foster collaboration and growth.
Action Tracks: Ability to join specific workstreams based on your interests:
Data, Insights & Measurement: Focus on growth segments, data privacy, media investment accuracy, and AI data integrity.
Modern Marketing: Focus on cultural intelligence and responsible AI.
Strategic Inclusion: Focus on helping you create strategically inclusive interactions across employees, customers, communities and suppliers.
Participation Levels: Within the action tracks you've chosen, you can also choose to be a Contributor (actively shaping initiatives) or a Learner (focused on gaining insights and foundational knowledge).
How to access the benefits:
Complete Your Profile: Look for an automated email from AIMM in your inbox (possibly in your spam). Follow the link to complete your profile and activate your individual account using your work email address.
Log In: Once your account is set up, sign in to the AIMM Member Portal to explore resources and register for upcoming events.
Select Your Track: After logging in, navigate to your profile settings to select your preferred Action Tracks and Participation Level to tailor your experience.
Onboarding: For a smoother experience, please review the Onboarding Deck for a detailed walkthrough of the platform and its features.
The CCDI is a national charity that helps build a more inclusive Canada by bringing together and supporting employers to become change agents through thought leadership, research, education, and action.
Unlimited access to live and interactive webinars, community of practice events, including recordings and the possibility to do a watch party by sharing a link with your team. (You need to create an account to access it - read the steps below) (FREE)
Unlimited access to the online Knowledge Repository, curated with 1,000+ documents, reports, toolkits, templates and other content (including diversity calendar, recorded webinars, CCDI research etc.) (You need to create an account to access it - read the steps below) (FREE)
Access to a dedicated Partner Relationship Manager (FREE)
Access to research created by CCDI (FREE)
15% discount on the annual CCDI UnConference
Find additional free resources ( educational and inclusion guides, glossary of terms, reports, success stories and toolkits) by selecting the resources section on their website.
Sign in to CCDI (button on the upper right of the page) with your CBC email address; you will receive a temporary password to change.
Sign up in advance for each webinar with your CBC email address, and they will be added automatically to your calendar (if you are interested in attending a webinar, you need to register the day before by 4:30 pm EST). To waive the $39 fee, make sure you select "employer partner".
Subscribe to their monthly newsletter to receive news of what their leaders are doing and upcoming products, services and events.
Pride at Work Canada empowers Canadian employers to build workplaces that celebrate all employees regardless of gender expression, gender identity, and sexual orientation and help them create safer, more inclusive workplaces that recognize the skills of 2SLGBTQIA+ people.
Unlimited registration to all monthly webinars and events, including recordings for your later perusal (FREE).
Access to Pride at Work resources and resources from their Community Partners (FREE)
Access to a dedicated business development professional for support (i.e. questions on vocabulary, job description, guidelines development, etc.) (FREE)
2SLGBTQIA+ Workplace Audit Program (FREE)
Discount rate on tickets to Pride at Work, two leadership programs
10% discount on e-learning programs
Find more benefits here.
Subscribe to their newsletter (bottom of the page) to receive webinars and events updates.
Contact Maria Kyres, Senior Specialist, Talent Acquisition, People & Culture, at maria.kyres@cbc.ca for any questions or to put you in touch with Namrata Bangera or Hanna Haddad from Pride at Work for a specific request.