By the end you should have a well thought out outcome, that works as expected (functional) and looks good (aesthetics).
TO EVALUATE
Did your final outcome meet your proposal / brief?
What tools, techniques and conventions you have used?
What you have done to ensure your outcome has good data integrity?
What did you/others trial / test?
What you improved from your trialing and testing?
What relevant implications were important to your project and how have you addressed these?
How were you informed by research or previous experiences? etc