Final Design
Take your all your ideas, refinement and feedback and present your preferred idea.
Note that depending on your outcome this might look slightly different (see examples on slides).
Your final design idea should be presented to a high standard with how you show your idea.
Evidence that your final design is a good one can come from a variety of places:
Similar products popularity
Feedback you have gotten along the way that your design was a good one
Popularity of themes, ascetics etc.
Use in media. For example if you were making a video game are similar games; shown on Youtube, livestreamed. Is there a speed running scene? Is there a e-sport scene?
appropriateness of your design
How is your design is fit for purpose and end users? How has your design considered;
End User Considerations
Relevant implications
Use of suitable conventions
Briefly state what the digital outcome is (e.g. a 2D platformer game, promotional animation, 3D model, website, etc.).
Mention who the end-users are and the purpose of the outcome.
State that the evaluation will justify how the design addresses:
End-user needs
Design implications (social, cultural, environmental, legal, etc.)
Appropriate conventions (technical and visual)
Justify how the design meets the needs of the intended users.
Justify = explain why that choice is the best fit for the users, not just that you made it.
Who are the users? (e.g. teenagers who enjoy puzzle games)
What do they need/want? (e.g. intuitive controls, attractive UI, quick loading times)
How does the design meet those needs?
Use evidence from testing or feedback (user surveys, playtests, etc.)
Reference specific features and explain why they suit the user (e.g. “I used bold icons and colour-coded buttons to make navigation easier for visually impaired users.”)
Justify how the design considers broader implications (required for Excellence-level work).
What implications did you have to consider that apply to your outcome:
Cultural: Did you represent a culture respectfully in your design? Why was that important? Example: "I used Māori motifs in the animation and checked with a cultural advisor to ensure respectful representation."
Legal: Did you follow copyright rules? Did you use royalty-free assets? Why does that matter? Example: "I avoided copyrighted images and used royalty-free assets to meet legal requirements."
Social: Does your outcome avoid harmful stereotypes? Does it promote a positive message? Does the outcome influence behaviour, relationships, or communication? Example: "My poster promotes positive mental health among teens by using inclusive imagery and uplifting messages."
Ethical: Is your product safe and responsible to use? Is the content appropriate and responsible? Example: "I removed violent content from my game to ensure it was suitable for 12–14 year olds."
Accessibility: Have you considered users with impairments? Can people with disabilities use or interact with the outcome? Example: "I added alt text to images and used high contrast colours for users with visual impairments."
Intellectual Property: Did you create original content or use others’ work legally? Example: "All graphics were drawn by me, and I credited the font creator under Creative Commons licensing."
Privacy: Are you collecting any user data or using personal information? Example: "The website does not collect personal information, ensuring user privacy is protected."
Usability: Is the outcome easy and intuitive to use? Example: "I used icons and consistent navigation menus so users could quickly find what they needed."
Functionality: Does it work as intended? Are features reliable? Example: "The game's pause and save features were tested thoroughly to ensure they worked on all levels."
Aesthetics: Does it look good and appeal to users? Example: "I followed a blue and orange complementary colour scheme to create visual interest and energy."
Sustainability and Future-Proofing: Is the outcome efficient, environmentally responsible, or designed to last? Did you minimise waste or energy use? Example: "My 3D model was designed with minimal supports to reduce plastic waste in printing."
End-User Considerations: Have you addressed the needs, preferences, and context of your users? Example: "Because my target audience is 10–12 year olds, I used simple language and fun sound effects."
Health and Safety: Is the outcome safe to use or consume? Example: "I ensured my interactive display used rounded edges and low-voltage components to reduce risk."
Example:
“I used Creative Commons music in my game to avoid copyright issues, which is important because distributing a game with unlicensed music could lead to legal problems. I also credited the creators on the title screen.”
Justify the use of industry-standard or audience-appropriate conventions.
Conventions vary by outcome, but some examples:
Animation: Frame rates, timing, transitions, lip sync
DFM: Sustainable material use, clear measurements
3D Modelling: Clean topology, UV mapping, correct scale
Graphics: Layout rules, hierarchy, typography, colour theory
Games: UI standards, control schemes, difficulty curve
Websites: Responsive design, navigation, alt-text
For each convention:
Name it
Say how you used it.
Justify why it improves the design or helps the user
Example:
“I used a consistent sans-serif font across all pages because it’s easy to read on screens and aligns with modern design conventions. This helped maintain a professional and clean look.”
Reflect on the success of the design overall.
Mention how user feedback or testing confirmed the design choices.
Comment on any improvements you would make if you did it again, based on what you’ve learned.
Use sentence starters like:
“This was important because…”
“This meets the needs of the user by…"
“An implication I considered was…”
“This convention was appropriate because…”
Include real examples from your design
Be specific, not vague. Avoid saying "I just liked it" — explain why it works.