By the end you should have a well thought out outcome, that works as expected (functional) and looks good (aesthetics). 

TO EVALUATE

Did your final outcome meet your proposal / brief?

• What tools, techniques and conventions you have used?

• What you have done to ensure your outcome has good data integrity?

• What did you/others trial / test?

• What you improved from your trialing and testing?

• What relevant implications were important to your project and how have you addressed these?

• How were you informed by research or previous experiences? etc