Unfold Exhibit
Tote Bag Merchandise
Unfold Exhibit
Tote Bag Merchandise
As a part of their new exhibition, the client Faux Gallery wants two distinctive visual variants for the front of tote bags that embody the theme 'Unfold'. Each design should be inspired by the unique styles of two different practitioners.
Alan Fletcher (1931–2006) was a leading British graphic designer known for his creative and playful use of typography. As a co-founder of Fletcher/Forbes/Gill, he brought a unique blend of wit and clarity to his designs, influencing major projects like British Airways and Penguin Books. His work remains a cornerstone of innovative typographic design.
Saul Bass (1920–1996) was an American graphic designer renowned for his groundbreaking film title sequences and minimalist posters. His iconic work with filmmakers like Alfred Hitchcock and Martin Scorsese set new standards in design, making typography a central element of visual storytelling. Bass’s influence endures in contemporary graphic design.
ALAN FLETCHER THUMBNAILS
SAUL BASS THUMBNAILS
Inspired by Alan Fletcher’s distinctive use of long, narrow letters, unusual and bright colour combinations, and his incorporation of physical, messy mediums, I created a design using sticky notes to form the canvas. This hands-on approach references Fletcher's playful and tactile style. I also digitally boosted the colours to achieve Fletcher's vibrant aesthetic.
Drawing from Saul Bass’s iconic poster for "The Shining," I recreated the design by replacing the movie title with the exhibition title "Unfold." In the original poster, the face within the letters is an abstract representation, likely a simplified ghost haunting the Overlook Hotel. For my version, I substituted this face with a simplified portrait of Saul Bass himself, aiming to make it more recognizable. This required careful rendering to maintain the minimalist style while ensuring the portrait was clearly identifiable as Bass.
Mockups: "https://www.freepik.com/free-psd/tote-bag_10696777.htm#query=tote%20bag%20mockup&position=6&from_view=search&track=ais" Image by Vectonauta on Freepik