The Weasel

Packaging/ Branding

Identify a current packaged product category in the market where the existing packaging could be significantly improved to enhance its effectiveness. The goal is to propose innovative packaging designs that address these shortcomings, improving functionality, sustainability, and consumer experience.

PACKAGING DEVELOPMENT

In my project, I chose to focus on the packaging of pre-popped popcorn, specifically targeting a younger audience who often attends parties and gatherings. Traditional popcorn packaging tends to be generic and lacks appeal beyond the initial snack. To address this, I designed a concept that not only enhances the convenience and enjoyment of the product but also incorporates a secondary use that adds value to the overall experience.

The packaging design is inspired by the familiar 6-pack of beer, featuring a similar size and shape, and includes a paper carry case for easy transportation. With a simple twist, the central section of the packaging splits into two single-serve popcorn cups. These cups are designed for easy carrying and sharing, making them ideal for social events.

What sets this design apart is its secondary use. Once the popcorn is consumed, the cups can be repurposed for a game of 6 vs. 6 beer pong. The biodegradable wax lining ensures that the cups can safely hold liquid, providing a sustainable and entertaining alternative to traditional beer pong cups. This added feature not only makes the packaging more engaging for the target audience but also aligns with contemporary trends in eco-friendly and multifunctional design.

BRANDING DEVELOPMENT

The branding for "The Weasel" Popcorn leverages both playful elements and cultural references to create a memorable and engaging product identity. The name "The Weasel" is a nod to "Pop Goes the Weasel,". The branding strategy extends to the visual identity, where the logo features a stylized weasel that splits into two parts. This design not only serves as an eye-catching and humorous element but also subtly functions as an instructional guide for using the packaging.

When consumers see the logo, they can intuitively understand that the packaging is designed to be split into two single-serve cups. The playful theme continues with the tagline "The Party Animal," which has its role as a fun and essential party snack. This tagline reinforces the brand's image as a lively and enjoyable addition to any gathering.

Page updated

Report abuse