Exam 1

http://www.nytimes.com/2011/01/13/business/smallbusinessemail/13sbiz.htmlDue date 9/29/2016 by 9:00 a.m. Please submit both a hard and electronic copy. The submission time stamp is on your electronic copy. I recommend that you work with others in the class to formulate answers to questions the case studies in #2, however, the final answer must by yours and yours alone.

Total score possible = 100.

1. Read this article and determine what level of risk taker you are. Then explain why you fall into that category How does this impact your willingness to become an entrepreneur? http://www.invest-safely.com/risk-aversion.html. 25 points
2. For each of the following articles complete the following: (25 points each)

• Summarize the article and the issues faced by the small business.
  • Make a detailed (2 - 3 pages) recommendation to the business owner about the course of action they should pursue to best address the situation they face. Your recommendation should not only include a detailed plan to move forward but a detailed explanation of their current problems that need a remedy.
  • Read this article http://www.nytimes.com/2011/01/13/business/smallbusinessemail/13sbiz.html
  • http://www.nytimes.com/2014/11/13/business/smallbusiness/cow-wow-cereal-milk-connects-with-wrong-market.html
  • http://www.nytimes.com/2014/05/08/business/smallbusiness/a-small-brand-tries-to-escape-the-confusing-shadow-of-a-big-brand.html?ref=topics