Marketing & Entrepreneurship

MARKETING

(HalfYear – 0.50Credit)
6360 - Level 2

Students will explore the components of marketing as it relates to businesses and consumers. Areas of study include principles of marketing, product development and planning, distribution and pricing, marketing research, and advertising/promotion. Throughout the semester, students will work on activities and projects to reinforce concepts. (G)

SPORTS AND ENTERTAINMENT MARKETING

(HalfYear- 0.50Credit)
6365- Level 2
(Offered for grades 10-12)
Prerequisite: Marketing

Students will continue to explore & develop the principles learned in Marketing and apply them in the fast paced and exciting environment of the Sports and Entertainment Industry. Students will use their understanding of marketing, sponsorships, finance, promotion and event management to explore possible career paths into an industry that could see them traveling the world! Student learning will be enhanced with guest speakers, venue tours and culminate with an authentic learning experience by participating in an event management capstone activity.

ENTREPRENEURSHIP

(Half Year – 0.50 Credit)
6111 – Level 1
6311 – Level 2

Entrepreneurship is open to all students who are ready to pursue business ownership in any field of study. Students will learn the business knowledge and skills necessary to become an entrepreneur and enter the dynamic world of the 21st Century. Students will learn introductory concepts of economics, finance, marketing, and management in order to design and create an original business plan for their own company. This course will combine business theory with authentic experiences inside and outside of the classroom. This course may be taken for Level 1 or Level 2 credit. Level 1 will require students to engage in advanced work beyond the Level 2 core content and skills such as learning and running the operations of the GHS School store and Shark Tank.