Community drinks
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Overview
Overview
Some of our best networking happens away from the conference floor – at Night Summit, a series of parties and receptions for Web Summit attendees in Lisbon's most exciting events venues. Partnering with Night Summit places your brand right at the centre of these parties. It gives you the chance to continue conversations from the conference floor and engage with attendees in a more relaxed, informal setting. The logistics of general attendee Night Summit are managed with your partner success manager. Check out some of 2019’s Night Summit highlights.
Logistics
Logistics
Venue:
You’ll have full ownership of the venue selection for your community drinks party. Please let your partner success manager know once you have selected the venue so that Web Summit’s production team can approve it.
Should you be interested, below are some venue suggestions from our Night Summit team.
Please ensure the venue capacity is suitable for the targeted audience. Please discuss the capacity with your partner success manager in advance of confirming a venue.
The venue must be confirmed by September 30th.
Bar tab:
We would highly recommend a bar tab to enhance the attendee event experience – this can be arranged directly with the chosen party venue.
Guestlist management:
Guestlist management on the night of the party will be managed by your team. This can be discussed with your partner success manager.
When managing the guestlist, you should create your own event landing page. This will allow you to manage the number of signups and collect leads.
Please consider how you will stay GDPR-compliant in your planning. Your partner success manager will be happy to help in this area where possible.
The Web Summit team will send a branded invitation with the link to your landing page to the target audience.
Landing page examples
Landing page examples
Branding & marketing
Branding & marketing
Partner comms form:
Your company will be featured on our event partner page. Please ensure you have filled out all the information in the partner comms form so we can collect your logo and company description.
Online and app branding:
Your company will be featured in our event app and on our website.
Branded invitations:
Your company logo will be featured on a branded invitation to the relevant target audience, sent by Web Summit.
Attendee perks:
Create an exclusive offer (such as a free trial, or discounted access) of your product or service for Web Summit attendees, allowing you to generate leads before, during, and after the event. See the attendee perks section for more information.
Networking
Networking
Welcome address:
This is at your discretion and can be managed with the venue directly. We advise keeping any welcome short, and making sure it’s suitable for an informal setting.
Guestlist management:
The guestlist at the door of the venue will be managed by you. Please consider GDPR in your planning.
Ticket package:
Please ensure that anyone who you would like to attend your community drinks party is assigned a Web Summit ticket. The deadline to finalise the information on all your allocated tickets is Friday, October 28.
How to create a great night event
How to create a great night event
To further promote your night event, consider running a competition or social media giveaway. This creates a fun atmosphere for attendees, while also providing strategic value for the partner.
To increase brand exposure and create further awareness of the party, we advise creating a landing page or event page (such as via Eventbrite). This can also be a great way of tracking your attendee numbers and RSVPs.
To make the most of your night event, ensure your staff is well briefed on your objectives and your target audience.
We suggest bringing a strong networking team with you to engage with the attendees, but be mindful that each venue has a capacity limit.
To create a night attendees will remember, think big when planning your activation and allow the budget, staffing, and creativity to realise your vision.
A free drink or bar tab is always greatly appreciated by attendees!
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