Introduce your company in a more conversational way. The interview format allows you to explore a wider range of topics in one blog piece. If you’re looking to discuss your latest initiative, your industry’s growth over the last decade, and/or your aims for an online event, the interview format could work well for you.
Examples: Black Innovation Alliance and CDW Canada.
What’s included?
A written interview with a key figure in your company.
A blog post* based on this interview written for the Collision website.
A call to action of your choice.
Promotion of the blog to Collision audiences.
Editorial and editing support.
*Please note: All blogs are subject to approval and editing by Collision to bring them in line with our in-house style guide.
What we’ll need from you:
A completed content brief before the content deadline.
Adherence to submission deadlines.
Answers for six to eight questions provided by the Collision team.
Images for the piece, including one of the interviewee. (Required.)
Partner objectives:
Brand awareness
Networking
Lead generation
Tips for writing your blog:
Let us know some topics you’d like to discuss to help us build your questions. You can also specify anything you’d rather not talk about.
The interview blog should be a discussion, so try not to give one-word answers. We’ll send you open-ended questions, and anywhere between 50 and 150 words per answer would be ideal. We can work with more or less if necessary.
Let us know if there’s anything else you’ll be doing at the event, and we’ll include a question on it. It’s a great way to give context to your session and build some hype before the event.
Submission deadline & form:
The deadline to submit your brief here by May 19.