Your pitch deck

Your pitch deck is so important, and that’s why we recommend that you add it to your company profile. It shows attendees how serious you are about your business, and is a space where people can quickly get a feel for your company.

Please note: your pitch deck will be visible to all Web Summit attendees


You can find a link to your startup profile in your welcome email from your startup success manager, find out more here.

What is a pitch deck?

A pitch deck is a brief presentation, often created using PowerPoint or similar. It is used to provide your audience with a quick overview of your business plan. A pitch deck would usually be used to pitch your startup during face-to-face or online meetings with potential investors, customers, partners, etc.

We strongly recommend that everyone upload a pitch deck, as it is the first thing that many of our investor, partner and media attendees look for when deciding whether they would like to meet with a startup.


Who will see my pitch deck?

Your pitch deck will be visible to all Web Summit attendees. With that in mind, we recommend you create two versions:

The first version is one that you would be happy to share on your website. It could contain your product overview; the problem(s) you’re solving and how; what makes you stand out in the crowd; your team; and a brief summary. This version should be short and catch the attention of the viewer, making them want to learn more about your company.

The second version The second version is the one that you would share only with people who contact you directly and who you would like to share it with, such as potential investors. This would contain the information above and also include more sensitive information, such as your business model and finances.


Want to find out more about perfecting your pitch deck? One of our investor attendees hosted a Startup Session on the importance of pitch decks. Check out our Startup Sessions archive for the recording here.

Pitch deck guide

WS22 - Pitch deck guidelines.pdf

Please note: your pitch deck will be visible to all Web Summit attendees