Marketing, Distribution, and Logistics 

Prerequisites: None

Recommended Grade Level: 10th - 11th Grade

Required Assessments: None

Graduation Requirement: This course satisfies one of three credits required for an elective focus when taken in conjunction with other Business, Marketing, or Finance courses.  

Credit: 1

EPSO: No

Course Description: This is an introductory course designed for students interested in pursuing the Entrepreneurship program of study. 

Course Content: This course is also appropriate for students enrolled in any program of study who plan to own and operate their own businesses. In this course, students will develop foundational knowledge in key business and entrepreneurial principles, including types of business ownership management functions, human resources, business operations, marketing, finance, and ethics. Students will also develop skills in critical thinking, communication, and professionalism by exploring key aspects of leadership, the entrepreneurial mindset, diversity, and teamwork. 

Scope & Sequence: Hale (DCHS) Carder (DBHS)

TN State Standards 

Textbook: None

Aligned Student Organization: 

• DECA

• FBLA

Prerequisites: Introduction to Business & Marketing (Level 1)

Recommended Grade Level: 10-11

Required Assessments: None

Graduation Requirement: This course satisfies one of three credits required for an elective focus when taken in conjunction with other Marketing courses. In addition, it satisfies the Economics requirement for graduation. 

Credit: 1

EPSO: No

Course Description: Marketing and Management I: Principles focuses on the study of marketing concepts and their practical applications.

Course Content: Students will examine the risks and challenges that marketers face to establish a competitive edge in the sale of products and services. Topics covered include foundational marketing functions such as promotion, distribution, and selling, as well as coverage of economics fundamentals, international marketing, and career development. Upon completion of this course, proficient students will understand the economic principles, the marketing mix, and product development and selling strategies.  

Scope & Sequence: Carder (DBHS), Hale (DCHS)

TN State Standards 

Textbook: None

Aligned Student Organization: 

• DECA

• FBLA

Prerequisites: Introduction to Business & Marketing (Level 1) and Marketing & Management I: Principles (Level 2)

Recommended Grade Level: 11-12

Required Assessments: None

Graduation Requirement: Completion of one credit of Entrepreneurship satisfies the Economics requirement for graduation. This course satisfies one of three credits required for an elective focus when taken in conjunction with other Marketing courses. 

Credit: 1

EPSO: No

Course Description: Entrepreneurship is an applied knowledge course that begins with the discovery process of generating new business ideas. Students research local, national, and international social and economic trends and analyze the feasibility of their own proposed businesses, both from a market demand and revenue-producing standpoint.

Course Content: Based on their entrepreneurial endeavors, students will prepare, write, and revise a business plan. In preparation for the business plan, students will conduct market research, study ownership structures, evaluate risks, examine startup costs, determine essential vendors, and identify sources of capital and financing options. Students will also draft, refine, and rehearse entrepreneurship pitches developed from their business plans to present during course intervals and to give final presentations at the conclusion of the course. Upon conclusion of this course, proficient students will be able to articulate, and defend, elements of a full business plan for a new business.  

Scope & Sequence: Carder (DBHS), Hale (DCHS)

TN State Standards 

Textbook: None

Aligned Student Organization: 

• DECA

• FBLA

Prerequisites: Introduction to Business and Marketing (Level 1), Marketing & Management I: Principles (Level 2), and Entrepreneurship (Level 3)

Recommended Grade Level: 11-12

Required Assessments: None

Graduation Requirement: This course satisfies one of three credits required for an elective focus when taken in conjunction with other Business or Marketing courses.  

Credit: 1

EPSO: No

Course Description: Business & Entrepreneurship Practicum is a capstone course intended to provide students with the opportunity to apply the skills and knowledge learned in previous Business and Marketing courses within a simulated startup environment or authentic business setting. 

Course Content: The course is structured to allow students the creativity to develop, launch, and market original business ideas. It is ideal for students who wish to pursue careers as future business owners or entrepreneurs. Practicum activities can take place around student-led startups under the supervision of the instructor, or in collaboration with a business incubator. The standards in this course can also be used to promote student participation in a work-based learning (WBL) experience through an internship or other off-campus or virtual arrangement. Upon completion of the practicum, proficient students will be prepared to further develop their business ideas into viable ventures or continue their study at the postsecondary level.   

Scope & Sequence: TBD for SY22-23

TN State Standards 

Textbook: None

Aligned Student Organization: 

• DECA

• FBLA