The global veterinary supplements market is experiencing steady growth, driven by rising pet ownership, increasing awareness of animal health, and expanding veterinary infrastructure. The market was valued at USD 3.25 billion in 2024 and is projected to reach USD 5.77 billion by 2034, growing at a CAGR of 5.90% (2025–2034).
Veterinary supplements—ranging from vitamins, minerals, probiotics, and joint support formulas—are designed to enhance the daily diet of animals, ensuring complete nutrition and addressing specific health needs. The growing humanization of pets has shifted consumer behavior, making pet owners more inclined to invest in preventive healthcare and wellness products for their companion animals.
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Market Size (2024): USD 3.25 billion
Forecast (2034): USD 5.77 billion
CAGR (2025–2034): ~5.90%
Leading Segment (Type): Over-the-counter (OTC) supplements
Leading Segment (Form): Chewables
Top Region: North America
Governments and private organizations are investing heavily in modern veterinary clinics and services. For example:
In China, the veterinary market exceeded USD 9 billion in 2022, supported by national veterinary associations.
In July 2024, the Bill & Melinda Gates Foundation launched a 3-year project to improve veterinary regulations and access to quality products in sub-Saharan Africa.
The emergence of telehealth services for animals, such as JD Health’s platform in China, further strengthens accessibility and adoption of supplements.
Global pet adoption is at record highs, particularly for cats and dogs. Studies suggest pets provide emotional and physical health benefits, fueling adoption among urban and rural populations alike.
The growing number of companion animals—used for emotional support, disability assistance, and elderly companionship—creates sustained demand for veterinary supplements to ensure long-term pet wellness.
High Cost of Supplements: Average prices range from USD 20–40 per bottle, with specialized formulas reaching USD 75 or more. This pricing may deter adoption, especially in emerging markets.
Homemade Diet Trends: Some owners prefer preparing pet diets at home, reducing reliance on supplements.
Product Innovation: Companies are introducing new formulations to meet evolving consumer demand.
In Feb 2025, Elanco Animal Health launched Pet Protect, a line of vet-formulated supplements for cats and dogs.
Vetplus introduced APRYLIC, an MCT-based supplement for animals with cognitive dysfunction and idiopathic epilepsy.
Growing Popularity of Natural & Organic Products: Demand for chemical-free, sustainable, and organic supplements is rising among health-conscious pet owners.
Regulatory Hurdles: Lack of global standards for ingredient quality and safety poses risks.
Market Saturation: With a wide variety of products available, consumers may feel overwhelmed, slowing decision-making and impacting sales.
North America: Largest market, led by the U.S., where pet health awareness and spending are exceptionally high. In May 2025, Royal Canin USA declared National Pet Wellness Day and launched new probiotics and supplements.
Europe: Strong growth driven by regulatory approvals and product launches. For instance, the European Medicines Agency approved 25 veterinary medicines in 2024, while ADM launched 7 new pet product formulas in June 2024.
Asia-Pacific: Rapid growth expected in China, India, and Japan, where rising pet ownership and awareness are fueling demand.
By Type: Prescription vs. Over-the-Counter (OTC) (OTC dominated with 89% share in 2024)
By Pet Type: Dogs, Cats, Others
By Form: Chewables (45% market share in 2024), powders, tablets/pills, others
Leading companies include:
Boehringer Ingelheim Animal Health
Nutramax Laboratories
Purina Pro Plan Veterinary Diets
Virbac
Manna Pro Products
Elanco Animal Health
Hill’s Pet Nutrition
Zesty Paws
NOW Pets (NOW Foods)
Bayer Animal Health
These players are focusing on innovation, organic formulations, and strategic partnerships to expand their global reach
The veterinary supplements market is evolving into a critical segment of the global pet healthcare industry. With rising pet ownership, expanding veterinary infrastructure, and growing demand for specialized and organic supplements, the sector is set for sustained growth.
However, high product costs, regulatory barriers, and market saturation remain hurdles. Companies that focus on affordable, safe, and innovative solutions are likely to secure long-term success.
As pet parents increasingly treat animals as family members, veterinary supplements are becoming more than a luxury—they are an essential part of preventive pet healthcare worldwide.