Global Raw Pet Food Market Size
Raw Pet Food Market: Overview Raw pet food refers to uncooked or unprocessed food for pet animals. It consists of raw offal, bones, and meat derived from other animals such as beef or chicken. It may also consist of raw vegetables and fruits for feeding pet animals. A primary difference between raw and processed pet food is that the former remains untreated or minimally processed. On the other hand, the latter is treated externally to provide the required nutrients to the pets. The growing popularity of raw pet food is driven by increasing awareness of the benefits of unprocessed food for animals, particularly domesticated pets.
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However, according to the Centers for Disease Control & Prevention (CDC), raw food for pets may not necessarily be healthier than processed versions. Raw food poses the risk of zoonotic transmission. In the last few years, several companies have emerged across the globe developing and distributing efficient raw pet food with complete nutritional profiles. The surge in the number of pet owners worldwide and increasing pet expenditure will propel market revenue during the forecast period. The industry is expected to face growth inhibitions due to the higher popularity of processed pet food and awareness related to the health impact of raw pet food on animals.
Key Insights:
The global raw pet food market is estimated to grow annually at a CAGR of around 9.60% over the forecast period (2025-2034).
In terms of revenue, the global raw pet food market size was valued at around USD 2.33 billion in 2024 and is projected to reach USD 5.84 billion by 2034.
The raw pet food market is projected to grow at a significant rate due to the growing number of pet owners worldwide.
Based on the animal type, the dog segment is growing at a high rate and will continue to dominate the global market as per industry projections.
Based on the distribution channel, the online segment is anticipated to command the largest market share.
Based on region, North America is projected to dominate the global market during the forecast period.
Raw Pet Food Market: Growth Drivers
The global raw pet food market is expected to benefit from the rising number of pet owners across the globe. According to industry analysis, Europe recorded more than 107 million pet dogs across the region. Similar trends are witnessed across other parts of the world, including North America, Asia-Pacific, and Middle Eastern countries.
There is a growing trend of humanizing animals, where the general population empathizes with animals and cares for them in a manner similar to how humans care for one another. This has led to increased spending on the overall well-being of a pet.
Extensive studies show that dogs can help reduce anxiety, depression, and stress. Pets are also known to improve productivity at work and personal lives of the owners.
Increasing the perceived health benefits of raw food for pets may further promote market expansion:
Raw pet food is unprocessed and hence free of harsh food-grade chemicals. An increasing number of pet owners believe that raw food can help pets develop shinier coats and healthier skin, higher energy levels, cleaner teeth, and smaller stools.
Since raw pet food does not contain additives, it is considered a healthier alternative to processed food for pets.
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Raw Pet Food Market: Restraints
The global raw pet food industry is expected to be restricted due to the health risks associated with untreated food solutions. Pet animals are exposed to cross-species transmission, which can also affect human health.
Other risks include choking on whole bones, unbalanced diets, and internal injuries. Raw pet food is not suitable for all species.
Raw Pet Food Market: Opportunities
Increasing launch of new commercial-scale raw food offerings for companion animals is expected to generate expansion possibilities.
Notable launches include Natures Menu's "Complete & Balanced Raw meals," Red Dog Blue Kat's "Everyday Raw Anywhere," and We Feed Raw's Freeze-Dried Raw Food for Dogs.
Raw Pet Food Market: Challenges
High competition from alternative food solutions such as home-cooked meals and dehydrated products.
Alternative solution providers are investing heavily in product innovation, which may hinder raw pet food market growth.
Raw Pet Food Market: Report Scope
Report Name: Raw Pet Food Market
Market Size in 2024: USD 2.33 Billion
Market Forecast in 2034: USD 5.84 Billion
Growth Rate: CAGR of 9.60%
Key Companies: Steve’s Real Food, Raw Paws Pet Food, Darwin’s Natural Pet Products, Stella & Chewy’s, Maev, Primal Pet Foods, We Feed Raw, and more
Segments Covered: By Animal Type, By Food Type, By Distribution Channel, and By Region
Regions: North America, Europe, Asia Pacific, Latin America, Middle East & Africa
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