The global private nursing services market was valued at USD 524.9 million in 2024 and is projected to reach USD 1172.65 million by 2034, growing at a CAGR of 8.37% (2025โ2034). This remarkable growth is fueled by rising demand for personalized care, an aging population, and increasing preference for home-based healthcare solutions.
Private nursing services are provided by licensed practical nurses (LPNs) or registered nurses (RNs) outside traditional hospital settings. These services are tailored to patientsโ needs and often take place at home or in private facilities. They can be:
Medical Care: Wound dressing, medication administration, post-surgical recovery support.
Non-Medical Care: Companionship, assistance with daily activities, and elderly care.
This flexibility makes private nursing a preferred choice for patients who seek comfort, safety, and individualized care.
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The market is projected to grow at 8.37% CAGR from 2025โ2034.
Chronic Disease Management is expected to dominate by medical condition.
Medical Care remains the largest service type segment.
North America leads the market due to advanced healthcare infrastructure and rising elderly population.
Aging Population ๐ต๐ด โ Rising geriatric numbers globally are driving demand for personalized healthcare.
Chronic Illnesses โค๏ธ โ Increasing cases of cardiovascular diseases, diabetes, and respiratory issues enhance the need for long-term care.
Preference for Home Care ๐ก โ Families prefer home-based nursing over costly hospital stays.
Strategic Acquisitions ๐ โ For example, Genesis HealthCareโs acquisition of Sun Healthcare Group Inc. expanded personalized care capabilities.
High Cost of Services ๐ฐ โ Private nursing is expensive and unaffordable for many.
Shortage of Skilled Nurses ๐งโโ๏ธ โ Limited workforce availability restricts market growth.
Rising Awareness & Acceptance ๐ โ People are increasingly open to professional in-home care.
Strategic Partnerships ๐ค โ For instance, Medlineโs $30M agreement with Tri-City Medical Center showcases growing adoption.
Regulatory Compliance ๐ โ Strict government guidelines and certifications make operations complex.
Standardization Issues โ๏ธ โ Maintaining consistent quality of services across providers remains a challenge.
North America dominates due to aging demographics, advanced infrastructure, and high healthcare spending.
Asia Pacific is rapidly emerging with growing income levels, rising awareness, and government healthcare initiatives like Indiaโs Ayushman Bharat Health Infrastructure Mission.
Europe & MEA are also expected to see stable growth, especially in elderly care services.
Key players include:
BAYADA Home Health Care
Maxim Healthcare Services
NurseRegistry
Aveanna Healthcare LLC
Homage Sdn. Bhd
Curantis Private Nursing Services LLC
Active Global Specialised Caregivers Pte Ltd
Red Crowns
These companies focus on mergers, partnerships, and technology-driven solutions to strengthen their presence.
The Private Nursing Services Market is on a fast growth trajectory, driven by an aging population, chronic diseases, and the rising demand for home-based personalized healthcare. While affordability and regulatory hurdles remain challenges, the increasing acceptance of private nursing services worldwide positions this sector as a crucial part of the future healthcare ecosystem.
๐ In the coming years, private nursing may not just be an alternativeโbut the mainstream choice for personalized care.