The global paper card gift market was valued at USD 5.79 billion in 2024 and is projected to reach USD 28.31 billion by 2034, growing at a CAGR of 17.20% (2025β2034).
π Key Highlights:
Growth driven by personalized gifting and sustainable products.
Holiday celebrations dominate applications, while corporate gifting is gaining traction.
Greeting cards lead by product type; premium paper cards show strong future potential.
Individual consumers remain the top buyers.
North America leads globally, with Europe and Asia Pacific showing strong growth.
The paper card gift industry represents a timeless yet evolving segment of consumer goods. It includes:
Greeting cards & gift cards with paper backing
Handmade & premium cards
Eco-friendly, recycled, and plantable options π±
π¨ Todayβs manufacturers rely on digital printing, embossing, textured finishes, and eco-materials while offering customization to meet modern consumer preferences. Cards remain a symbol of emotional connection, making them resilient even in a digital age.
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Millennials & Gen Z prefer authentic, meaningful, and customizable gifts.
Consumers seek cards with photos, personal messages, and unique artwork.
Social media boosts popularity as cards become props for sharing moments.
Shift from plastic & synthetic gifts to sustainable paper-based options.
Manufacturers use recycled paper, biodegradable inks, and FSC-certified sources.
Government sustainability policies further support adoption.
Rise of e-cards, social media greetings, and instant messaging.
Younger audiences prefer fast & cost-free digital options.
COVID-19 accelerated this shift by changing communication habits.
Rising incomes & westernized celebrations in Asia Pacific, Latin America, and Africa.
Strong demand for holiday, wedding, and birthday cards.
E-commerce platforms enable global reach and customization at scale.
π Holiday Celebrations (largest share)
π Birthday Occasions
π Wedding Events
π’ Corporate Gifting (fastest growth)
π Anniversary Celebrations
π Graduation Ceremonies
Greeting Cards (dominant)
Gift Cards with Paper Backing
Handmade Paper Cards
Premium Paper Cards
Folded Paper Cards
Flat Paper Cards
Individual Consumers (leading)
Retail Establishments
Corporate Buyers
Event Planners
Educational Institutions
Non-Profit Organizations
Accounts for ~40% of global consumption.
Driven by holiday culture & premium card purchases.
Major players like Hallmark & American Greetings sustain dominance.
Rich tradition of handwritten communication & premium designs.
Strong demand for eco-friendly & artisanal cards.
EUβs circular economy regulations encourage recycled paper cards.
Rising middle-class population in China, India, and Southeast Asia.
Growing trend of adopting western-style gifting traditions.
E-commerce platforms expand access to global card brands.
Hallmark Cards
American Greetings Corporation
Papyrus-Recycled Greetings
Designer Greetings
Avanti Press
NobleWorks Cards
Recycled Paper Greetings
Carlton Cards
Sunrise Greetings
Freedom Greetings
Paper Magic Group
Leaninβ Tree
Blue Mountain Arts
Christian Art Gifts
Marcel Schurman Company
π January 2025: Green Field Paper Company (U.S.) launched plantable paper cards with flower seeds, combining tradition with eco-sustainability & gardening experiences πΈ.
The paper card gift market is thriving as consumers crave personalized, eco-friendly, and emotional gifting solutions.
Despite competition from digital alternatives, the industry is reinventing itself through:
βοΈ Customization trends
βοΈ Sustainable innovations
βοΈ Expansion in emerging economies