Industry Perspective (2025โ2034):
The global brown rice market was valued at USD 9.99 billion in 2024 and is projected to surpass USD 17.38 billion by 2034, expanding at a CAGR of 5.7% during the forecast period. Growth is driven by increasing health consciousness, rising demand for whole grains, and the adoption of plant-based diets across developed and developing economies.
Brown rice, a whole grain with its bran and germ intact, is recognized for its high fiber, vitamins, minerals, and antioxidant content. With rising rates of obesity and diabetes, consumers are increasingly shifting toward healthier alternatives to white rice.
Key nutritional benefits, including better digestion, weight management, and blood sugar regulation, have boosted its adoption across households, restaurants, hotels, and the food industry. Asia Pacific remains the largest producer and consumer, while demand is rapidly growing in Europe and North America, fueled by health and fitness trends
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Rising Health Awareness: Increasing consumer knowledge of prebiotics, gut health, and whole-grain nutrition is boosting demand.
Shift to Functional Foods: Brown riceโs fiber content supports weight management and blood sugar control, making it popular among health-conscious consumers.
Organic Food Trend: Growing preference for organic and clean-label products is fueling demand for organic brown rice.
Fitness & Lifestyle Shifts: Expansion in gyms, wellness programs, and plant-based diets is supporting long-term market growth.
Price Volatility of Rice: As brown rice prices depend heavily on white rice, global price fluctuations hinder stable growth.
Weather Dependence: Climate-related uncertainties in rice-producing nations impact supply and cost stability.
Rising Global Rice Imports: Developed markets such as the EU and North America are showing strong demand for specialty and aromatic rice varieties.
Premiumization of Diets: Increasing per capita income is driving consumer willingness to pay more for high-quality, nutrient-rich grains.
Growth in Organic Segment: Rising awareness of chemical-free farming opens opportunities for organic brown rice producers.
Higher Cost & Shorter Shelf Life: Storage, transport, and processing challenges make brown rice more expensive compared to white rice.
Consumer Price Sensitivity: In developing economies, affordability remains a barrier to widespread adoption.
CAGR: 5.7% (2025โ2034)
Market Size: USD 9.99 Bn (2024) โ USD 17.38 Bn (2034)
Long-Grain Brown Rice is the most popular type.
Organic Segment witnessing the fastest growth.
Household Use dominates applications.
Suprmarkets/Hypermarkets lead as the primary distribution channel.
Asia-Pacific holds the largest market share; Europe expected to post highest CAGR.
Asia Pacific: Largest producer and consumer, with India, Thailand, and Pakistan leading exports. Increasing lifestyle-driven health shifts are boosting demand.
Europe: Fastest growth driven by consumer preference for whole grains and immune-boosting diets.
North America: Significant growth due to rising obesity rates and a strong shift toward health-focused diets.
Latin America & MEA: Steady adoption as urban consumers demand healthier food alternatives.
The global brown rice market is highly fragmented, with both international and regional players investing in innovation, packaging, and organic farming practices.
Key Players Include:
Asia Golden Rice Co. Ltd.
KRBL Limited
Daawat
Kohinoor Foods Limited
Amira Nature Foods Ltd.
LT Foods Ltd.
Lundberg Family Farms
Kikkoman Corporation
Riviana Foods Inc.
Ebro Foods
Hain Celestial Group
SunFoods LLC
Pride India FMCG Limited
Sukoyaka Brown Rice
โฆand others.
Strategies such as product innovation, premium organic offerings, partnerships, and export expansion are central to sustaining market leadership
By Type: Long-Grain, Medium-Grain, Short-Grain
By Nature: Organic, Conventional
By Application: Household, Food Industry, Restaurants & Hotels, Animal Feed
By Distribution Channel: Supermarkets/Hypermarkets, Online Retail, Convenience Stores, Specialty Stores
By Region: North America, Europe, Asia Pacific, Latin America, Middle East & Africa
โ Conclusion: The global brown rice market is set for steady expansion, driven by the rising shift toward healthier, fiber-rich diets. While price volatility and higher costs remain challenges, opportunities in organic farming, specialty grain exports, and premium retail channels are expected to shape the marketโs future.