The global pet shampoo market was valued at USD 4.58 billion in 2024 and is forecasted to reach around USD 7.98 billion by 2034, growing at a CAGR of 5.70% (2025–2034). This steady growth is fueled by the rising rate of pet adoption, increasing awareness of pet hygiene, and the growing popularity of premium and organic grooming products.
The market is expected to grow at a CAGR of 5.70% during the forecast period.
Chemical-based pet shampoos dominated 2024 with over 55% market share, though organic products are gaining traction.
The commercial segment (pet grooming salons, veterinary clinics) holds the largest revenue share.
North America, led by the US, will continue to dominate global demand.
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Pet shampoo is designed specifically to meet the skin and coat care needs of animals like dogs, cats, and others. Unlike human shampoos, pet shampoos are gentle, pH-balanced, and often formulated with specialized ingredients to address conditions like itching, dandruff, or flea infestations.
The rise in pet humanization trends—treating pets as family members—has increased demand for premium, chemical-free, and organic grooming solutions. Alongside this, e-commerce platforms are creating new opportunities for market penetration worldwide.
Rising Pet Adoption 🐕
In 2024, over 4 million pets were adopted in the US alone (Shelter Animals Count).
Pet ownership has proven health benefits such as lowering stress and improving social bonds, driving higher adoption rates.
Awareness About Pet Hygiene ✨
Poor pet hygiene can cause skin infections, parasites, and zoonotic diseases.
Increasing consumer education about these risks is boosting pet shampoo demand.
Limited adoption in emerging markets due to affordability issues.
DIY pet grooming alternatives reducing dependency on commercial products.
High costs of premium/organic shampoos may hinder wider adoption.
Organic & Plant-Based Products 🌿
Rising preference for natural, chemical-free shampoos is opening a major growth path.
Product Innovation 🧴
In May 2025, FurLife™ launched plant-based flea & tick shampoos and sprays, signaling a strong industry shift toward eco-friendly solutions.
E-Commerce Growth 📦
Digital sales channels, AI-driven personalized recommendations, and online subscription models are expected to significantly increase sales reach.
High cost of premium products remains a barrier in cost-sensitive markets.
Lack of uniform global regulations for pet grooming products adds complexity for international players.
North America leads the global market, supported by high adoption rates, advanced pet care awareness, and leading players.
Europe follows closely with a rising trend toward organic grooming products.
Asia-Pacific is expected to grow rapidly, driven by rising disposable incomes and increasing urban pet ownership in China, India, and Japan.
Some of the major companies shaping the pet shampoo industry include:
Veterinary Formula
Earthbath
TropiClean
Espree
FURminator
Burt’s Bees for Pets
Wahl
Hartz
The pet shampoo industry is on a healthy growth trajectory, supported by rising pet adoption, growing hygiene awareness, and innovation in organic products. However, affordability and regulatory inconsistencies remain challenges. Companies that focus on eco-friendly products, e-commerce strategies, and wider regional outreach are likely to gain a strong competitive edge in the coming decade.