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Yahoo! Inc. is an American multinational technology company that focuses on media and online business. It is the current incarnation of the company, after Verizon Comm. merged Yahoo! & Altaba with AOL in 2017.
As a Senior Designer for Yahoo! I designed and produced digital display advertisements for U.S. Sales and Yahoo en Español within an internal creative studio, supporting high-profile clients including Walgreens, Olay, Tide, JCPenney, and CoverGirl. I developed pitch collateral, event branding, and marketing materials across logos, videos, infographics, and presentations, aligning with corporate and client brand standards. I served as a key visual content partner across multiple internal teams, driving consistency and quality for marketing and sales initiatives. I provided creative leadership for the annual sales conference, delivering cohesive event branding and materials.
home page takeover with expanded ad - pitch
home page takeover with expanded ad - pitch
Project Overview
This campaign features a full-page brand takeover, a high-impact floater, and a custom-designed rich media expandable unit. The multi-tabbed expandable includes five rotating ad modules, offering users both informational content and interactive experiences.
A key feature, the “My Story” module, encourages user engagement by inviting visitors to share their personal brand experiences. These stories can be shared socially and have the potential to be featured on the brand’s website, effectively driving traffic, fostering community, and amplifying brand awareness.
magazine ads - rich media
magazine ads - rich media
“The Look” Program – L’Oréal
This innovative advertising campaign features a collection of customized, program-driven, and highly targeted ad units designed to maximize user engagement. The campaign incorporates multilayered “in-banner” interactive content, offering a dynamic and immersive brand experience.
Closed State
Ad formats included in this program:
Magazine Ads
Smart Ads
Rich Media Units
Each unit is designed with integrated, traffic-driving elements to L’Oréal's brand site. Additional features include:
Interactive browsing modules
Embedded videos
Downloadable content
Promotional items
A standout component of the campaign is the inclusion of exclusive programming segments, such as:
The Thread
Yahoo Shine
DeModa (featured on Yahoo Español)
These elements work together to deliver a seamless, engaging, and content-rich brand experience across multiple digital touchpoints.
Take over with interactive ad placement
Take over with interactive ad placement
Schick "Skintimate"
This ad campaign was created to promote a brand sponsored contest. The Mosaic ad platform was used to generate an interactive "match" game that would reveal a password upon completion to enter the contest as well as promote brand awareness and drive traffic to the site.
L'Oreal Paris "The Color Genius"
This ad campaign was created to promote a brand sponsored contest. The Mosaic ad platform was used to generate an interactive "match" game that would reveal a password upon completion to enter the contest as well as promote brand awareness and drive traffic to the site.
home page takeover with expanded ad - Pitch
home page takeover with expanded ad - Pitch
Custom Expandable Units
This ad collection showcases innovative, user-initiated expandable units designed to engage audiences with multilayered, interactive "in-banner" content. Each unit integrates immersive features—such as browsing modules, embedded videos, and downloadable content—directly within the ad experience. These formats not only provide rich promotional opportunities but also include strong calls-to-action and traffic-driving elements that direct users to the brand’s site.
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