Program Overview

Swagbucks is a rewards platform that incentivizes everyday online shopping by offering cash back and points (SB) for purchases made through partner retailers. Users earn rewards automatically when shopping via the Swagbucks website, app, or browser extension, with occasional special promotions offering up to 35% cash back at select merchants.

From a design perspective, the program emphasizes transparency, ease of use, and instant gratification. Users can quickly see which stores are offering bonus cash back, track their earnings in real time, and redeem points for gift cards or other rewards. Promotions are visually highlighted through banners, notifications, and dynamic interface elements, guiding users toward the highest-value opportunities without feeling intrusive.

The core experience is about making everyday shopping feel rewarding—turning routine online purchases into a simple, engaging way to earn. The platform balances promotional excitement with a clean, navigable interface, ensuring that even first-time users can understand, access, and benefit from the cash-back opportunities immediately.

Program Overview

The Swagbucks Survey program allows users to earn points (SB) by sharing their opinions through online surveys. Surveys vary in length and topic, with points awarded upon every completion. 

This program is a core engagement tool, enabling users to earn rewards without spending money, simply by participating in research and providing feedback for brands.

From a design perspective, the survey experience prioritizes clarity, accessibility, and motivation for the user. Interfaces clearly communicate survey length, point value, and eligibility, reducing friction and enhancing trust. Progress indicators and completion confirmations give users a tangible sense of achievement, while the structured layout ensures surveys are easy to navigate on both desktop and mobile devices.

The program transforms routine data collection into an engaging, rewarding experience, aligning user participation with platform loyalty. 

By focusing on intuitive design and transparent incentives, Swagbucks turns surveys into a compelling touchpoint that strengthens user engagement while delivering measurable value for research partners.

Program Overview

MyPoints incentivizes users to invite friends and family to the platform, rewarding both parties with bonus points once a referral joins and completes qualifying activities. Typically, this includes earning up to 500 points for each successful referral during promotional periods.

From a design perspective, the program focuses on clarity, motivation, and social engagement. Referral offers are prominently communicated through banners, emails, and dashboard notifications, making it easy for users to understand the rewards and track their progress. Visual cues and microcopy guide users step by step, ensuring the process feels seamless and rewarding.

The experience is crafted to turn advocacy into engagement—encouraging users to share the platform naturally while feeling rewarded for expanding the MyPoints community. This approach reinforces loyalty and strengthens user connection with the brand, all while keeping the interface approachable and intuitive.

Program Overview

MyPoints Shop & Rewards allows users to earn points on everyday online shopping at a wide range of partner retailers. Users accumulate points automatically when they shop through the MyPoints website, app, or browser extension, which can later be redeemed for gift cards, PayPal cash, or other rewards. Promotions often include bonus points, limited-time cash-back offers, or special merchant deals, encouraging users to maximize their rewards.

From a design perspective, the program emphasizes clarity, motivation, and seamless engagement. Points-earning opportunities are highlighted through banners, dashboards, and notifications, ensuring users can easily identify the highest-value actions. The interface balances promotional excitement with usability, guiding users to shop, track, and redeem points with minimal friction.

The program’s design communicates a sense of achievement and reward, turning routine online shopping into an interactive, gamified experience. By focusing on user-friendly navigation and transparent reward mechanics, the Shop & Rewards program strengthens engagement and fosters loyalty while making the process of earning points intuitive and enjoyable.

Program Overview

The Upromise World Mastercard® is designed to make saving for college a seamless part of everyday life. In partnership with Barclays and Mastercard, the program connects to a member’s Upromise® Rewards account, allowing users to earn cash back on every purchase and automatically grow their college savings.

Through the Upromise platform, members can further accelerate their savings with bonus cash back when shopping online, dining out, or engaging with partner offers. The program is supported by a no annual fee structure, World Mastercard benefits, and a new cardmember bonus, ensuring an experience that feels both rewarding and accessible.

From a design and storytelling perspective, the program messaging centers around the idea of turning everyday spending into future opportunity—making the path to college savings approachable, optimistic, and empowering for families.