Templates

When I joined Prodege, each client campaign was being designed according to individual brand style guides, resulting in a disjointed, time-consuming, and inefficient creative process. Campaign assets often lacked cohesion, internal branding was inconsistent, and the overall visual experience suffered.

To address this, I developed a clean, streamlined  template system that prioritized large visual areas for client imagery while establishing clear typographic standards for hierarchy, readability, and visual impact. This framework allowed for flexibility within brand guidelines while unifying our creative assets across all Prodege brand sites.

The results were significant:

• 78% reduction in creative revisions

• 64% increase in campaign volume and sales revenue over five years

• 25% boost in production efficiency

This template system not only enhanced client representation but also strengthened Prodege’s internal brand consistency and creative performance.

AI & Assets

Challenge: One of the key production challenges we  faced was obtaining high-resolution imagery and brand assets from clients for use across multiple creative units (typically 8 to 15 per launch). Often, our team had to source assets from app stores, video clips, Google image search, or flattened ad sets that included embedded copy.

Solution: By leveraging AI-powered tools in Photoshop,  my team was able to quickly expand backgrounds,  remove copy, adjust colors, and extract usable graphics from limited or low-quality sources. These tools significantly streamlined our workflow and allowed us to elevate the visual quality of our layouts within existing template constraints.

Typographic Style & Copy

Consistent typographic style and streamlined copy were essential in driving cohesion and efficiency across various program and brand creatives.

By consistently highlighting numerical values and rewards, we trained users to quickly recognize the value of each layout. This approach enhanced the user experience, made client-provided data easier to digest, and improved overall engagement with our advertising.

Shop Creative Performance and Workflow Optimization

Shop creatives accounted for 24% of our total output for Sales, supporting high-revenue clients such as Macy's, Kohl's, Best Buy, Lowe's, Home Depot, Temu, Nike, and Walmart. These advertisers consistently ran weekly original creative campaigns, often requiring tailored copy and, in some cases, branded templates to accommodate detailed user benefits and promotional messaging.

Many Shop clients mandated the use of specific imagery for product launches, often leading to the creation of three or more creative sets per launch. This demand significantly increased our production volume, from an average of 8–15 units per launch to 25–45 units, distributed across all brand sites multiple times per week.

Compounding the complexity, Shop advertisers collaborated with our Midwest-based team, shifting final delivery deadlines two hours earlier. All samples and final assets needed to be delivered by 2 PM Pacific. To meet this challenge, I restructured our workflow by front-loading Shop creative work in the early part of the day. I also optimized team coverage by coordinating remote designers on the East Coast and ensuring West Coast designers began their day at 7 AM.

Through this approach, we consistently met or exceeded deadlines and maintained a high standard of quality, with minimal client revisions and successful on-time—or early—campaign launches.