Creative Campaign Art Series: Showcasing Branded Game Excellence
Each month, our team produced original artwork for a variety of internal branded games, including Daily Trivia, Swago/Bingo, Instagram Brackets, Team Challenge, and Collector’s Bills. These game launches typically ran for 1 to 5 days and were then archived.
From brainstorming and storyboarding to design and refinement, we ensured that every campaign was unique, intricate, and elevated within our brand and template guidelines. The creativity and attention to detail we brought to each campaign consistently pushed boundaries, earning enthusiastic engagement from users and high praise from the Marketing team.
Recognizing the impact and craftsmanship behind this work, I curated a selection of our standout designs from the year and had them transformed into a poster series. These posters were printed and displayed throughout our headquarters, serving not only as a celebration of our team’s creativity but also as a promotional showcase of the B2C team’s design capabilities.
The series was met with overwhelmingly positive feedback and became a point of pride for both our team and the wider company.
Full Color, Semi-Gloss, 24x36
"Swago is a fun, limited-time bingo-style board where you complete various Swagbucks activities to fill squares. The more you complete, the bigger your bonus! Once you finish a qualifying pattern, submit your board to earn SB and boost your daily earnings." - VP, Marketing
Branding
One of our most successful branded themed games was Swago on Swagbucks and Bingo on MyPoints. During my time at Prodege, I played a key role in developing flexible, on-brand design templates that allowed the Marketing team to explore a wide range of creative themes while maintaining visual consistency.
I began by redesigning the logo—focusing on typography and consistent placement across all game types. This consistency in core branding elements, combined with customizable color schemes and thematic graphics, strengthened brand recognition and significantly reduced production time.
Over the years, the template evolved through close collaboration with my Creative Lead, Elizabeth McClain, as well as Senior Designers Joseph Beaghan and Guadalupe Hernandez, who each contributed their own creative enhancements to the design.
The "Galaxy" design samples created by Guadalupe Hernandez, additional logo samples created by Vanessa Adams, Joseph Beaghan, Dillon Bush and Terry Yang.
"Collector’s Bills are special, limited-edition SB bills you can earn randomly when using the Swagbucks Search tool. Collect all the unique bills in the set before time runs out and earn a bonus! It’s a fun way to make your searches even more rewarding." - VP, Marketing
I redesigned the Collector’s Bill to more closely resemble real currency while maintaining a festive and unique identity. By centralizing the graphic and highlighting the numerical bonus value, I created a more compelling and instantly recognizable design.
This streamlined production and reinforced brand consistency across all themes. Collaborating closely with the B2C and Marketing teams, we developed themes that strongly resonated with our user base, driving increased engagement and adoption.
Clue, 1985 - Movie Characters
Safari - Variations
James Bond - Movie Characters
Movie Night Theme
Single Day Bills
April Fools' Day - Variations