ABOUT ME

Design leader with expertise in brand storytelling, digital campaign strategy, and creative leadership. Recognized for delivering $6.4M+ in monthly ad revenue through concept-first campaigns, improving production timelines by 25% with scalable creative systems, and directing award-winning visual work for global brands. Known for mentoring high-performing design teams, integrating AI tools to boost creative efficiency, and driving measurable performance, including an average 18% lift in CTR and a 20% increase in user engagement across digital campaigns.

PRODEGE | El Segundo, CA | September 2017 - April 2025                             $200M consumer insights and rewards technology company with ~600 employees.

Sr. Visual Design Manager | Nov 2021 - April 2025

Directed multi-platform campaigns for category leaders across retail, fintech, wellness, and gaming, including Walmart, Sephora, Nike, Macy’s, Chime, Robinhood, Headspace, Monopoly Go!, and FanDuel. Led strategy and creative execution for digital, social, and experiential activations, including shopper marketing, ensuring brand alignment while pushing creative boundaries. Managed a team of seven designers, overseeing workflow, client presentations, and quality control across static, motion, and interactive assets. Collaborated with department heads, project managers, and clients to ensure strategic alignment and timely delivery. Integrated AI tools to streamline production and served as a key liaison between sales, marketing, and creative teams, elevating output and ensuring campaigns stood out.

Integrated Campaign Leadership & Revenue Growth

• $6.4M+ in average monthly ad revenue generated across shopper and gaming campaigns by leading branded creative for Clorox, Chime, Monopoly Go!, and other high-performing clients; created culturally resonant digital and social assets optimized for discoverability and engagement.

• 2,500+ campaigns launched across digital, social, and shopper channels for ~80 stakeholders in five departments, driving cross-platform engagement and supporting brand consistency within paid, owned, and earned media.

• 49% improvement in internal client satisfaction scores captured by refining intake processes, improving cross-team communication, and delivering consistently high-quality creative to marketing and sales stakeholders.

• 3% lift in ad engagement generated on Headspace and Robinhood social campaigns by developing and directing concept-first, culturally relevant creative tailored to emerging platforms.

Creative Operations, Systems, & Scalability

• ~78% reduction in sales and marketing revisions attained through improved onboarding, internal reviews, and real-time feedback integration with marketing and sales stakeholders.

• Supported a 64% increase in campaign volume and sales revenue over five years by streamlining creative production workflows, improving turnaround times, and enabling faster go-to-market execution across digital and social campaigns.

• 25% increase in creative production efficiency achieved by implementing AI-based tools and scalable design templates across a high-volume workflow of static, motion, and interactive assets.

Sr. Visual Designer, Creative Lead | September 2017 - November 2021

Pioneered the first creative operations role for the in-house design team, initially leading one direct report and growing the team to seven as verticals and demand scaled. Spearheaded the verticalization of design support across sales, marketing,

and AdOps, and implemented a standardized intake and request process to streamline creative workflow. Templatized core asset types and introduced scalable design systems to improve efficiency and brand consistency. Oversaw UX and visual design for SHOP’s web and mobile products, including in-store campaign creative across affiliate sites. Acted as the primary creative contact for stakeholders, aligning project execution with business objectives across marketing, international, and performance teams.

• 30% increase in clicks and conversions accomplished by improving the mobile-first UX design for SHOP products, including streamlined navigation and faster load times.

• 25% improvement in mobile experience delivered by launching in-store shopping campaigns across affiliate sites, optimizing user interfaces for mobile shoppers.

• 20% lift in user engagement achieved by redesigning multi-channel marketing and gaming programs for Swagbucks and MyPoints, improving user interaction across platforms.

• 15% revenue increase generated for affiliate advertising collateral by accelerating campaign launches and enhancing creative production workflows.