VCA Portfolio - Contract Clients

digital Advertising

With over 20 years of experience creating high-performing advertising for a diverse range of clients, I specialize in crafting strategic digital banners and ads that drive engagement and increase click-through rates. I understand the data-driven nuances behind user behavior and have honed the ability to design compelling assets that consistently deliver measurable results and boost revenue.

FOX Entertainment

Banner Ad Design Overview:

These samples are part of a larger collection of banner ads I created, each designed with multiple variations for rotation across the site. I explored a range of visual techniques, including advanced layering and collage methods using Studio assets, to achieve unique and engaging effects tailored to the campaign goals.

Sagon Phior

Animated Ad Unit Campaign

For this project, I was tasked with developing a visual concept for Expotential. I focused on bold, exciting imagery paired with dynamic typography to create a visually engaging set of digital banner ads. The final designs aimed to capture attention and reflect the brand’s innovative spirit through motion and visual energy.

Reprieve

Custom Facebook Ad Campaign

This was a conceptual project developed for a private client, encompassing full-spectrum brand creation and digital marketing design.

My responsibilities included:

Brand Naming: Collaborated closely with the client to develop a compelling and market-aligned brand name.
Logo Design: Created a distinctive logo treatment that reflects the brand's identity and values.
Color Palette Development: Crafted a cohesive and versatile color scheme to be used across all branding elements.
Copywriting: Generated engaging and targeted copy tailored for the client’s audience and marketing goals.
Packaging Design: Conceptualized packaging that visually communicates the brand’s message and appeals to the target demographic.
Ad Layouts: Designed custom Facebook ad placements optimized for digital performance and brand consistency.

This end-to-end creative solution helped visualize how the brand would present itself in the digital marketplace, with an emphasis on consistency, appeal, and strategic communication.

Memento Mori

Banner Ad Campaign & In-Store Photoshoot

Developed a comprehensive set of static and animated banner ads for a private client, utilizing their product catalog, brand logo, and proprietary patterns to ensure cohesive visual identity across all units. Executed an in-store photoshoot to capture original content, which was later repurposed as advertainment collateral for extended campaign use across digital platforms.

MiniClip

TakeOvers: Custom Brand Executions

MiniClip is one of the leading online digital entertainment and game distribution platform, known for delivering high-quality interactive experiences to a global audience.

This collection showcases a series of custom brand takeovers, site hub pages, and ad units that I created using client-provided assets. Each piece is a tailored execution designed to integrate seamlessly with MiniClip's environment while promoting brand visibility and engagement.

All examples featured in this collection were live campaigns, demonstrating real-world application and performance.

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