VCA Portfolio - Branding

Brand marketing

Brand Identity Development at Prodege

When I joined Prodege, the company and its verticals had a minimal brand identity—consisting only of basic logos and single-font usage per brand. Drawing on the experience I gained at Yahoo! and through various contract roles, I led efforts to elevate and expand the brand presence across all of the verticals.

I introduced cohesive brand systems that included iconographic patterns, refined color palettes, consistent typography, and lifestyle imagery aligned with brand messaging. These enhancements brought clarity, cohesion, and emotional resonance to the company’s visual communications.

In addition, I prioritized inclusive representation in visuals to better reflect the diversity of Prodege's user base. I also collaborated closely with the marketing team to develop and refine copy that strengthened the brand voice and aligned with our creative direction.

swagbucks - branding

Swagbucks is an online rewards platform that pays members cash or gift cards for completing various activities online. The platform, owned by Prodege, offers users a way to earn points (SB) for things like shopping, watching videos, playing games, answering surveys, and more. These points can then be redeemed for gift cards from popular retailers or cash via PayPal.

MAGIC RECEIPTS - logo design | branding

"Magic Receipts" is a feature that allows users to earn rewards (SB) by uploading receipts of their purchases, including both specific featured items and any-brand grocery staples. Essentially, turning grocery and household receipts into cash back.

WATCH - logo design | branding

Swagbucks offered a "Watch" section where users could earn points (Swagbucks) by watching videos and reviewing content. This included various video playlists and sponsored videos, allowing users to earn points for watching interesting and educational content.

Redesigned the WATCH logo and internal video program layouts to align with our brand while enhancing visual appeal and inclusivity. Developed easily refreshable templates that streamline production and improve consistency across content.

swaggernauts - Branding

"Swaggernauts" are members who participate in Team Challenges. Swaggernauts contribute to their team's points by earning SB (Swagbucks rewards points). Essentially, Swaggernauts are Swagbucks members who actively participate in the platform's team activities.

MYPOINTS - Branding

MyPoints is a rewards program where users earn Points, a virtual currency, for engaging in various online activities such as shopping, taking surveys, playing games, and referring friends. These points can be redeemed for gift cards, PayPal cash, or airline miles.

Members earn points by shopping at popular retailers like Amazon, Best Buy, and Walmart, completing surveys, and participating in promotional offers or referrals.

SOCIAL - branding

Promotional ad units developed for internal contests and "perks" from various verticals.

UPROMISE - Target marketing

Upromise is a free service that allows families to earn cash back rewards towards their college savings by engaging in everyday activities like shopping, dining, and using the Upromise World Mastercard. It works by linking your Upromise account to a 529 college savings plan, enabling rewards earned through various platforms to be automatically deposited into the plan.

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