13. Journey Map
13. Journey Map
Embedded Files
Overview
Overview
The job of the journey map is to focus on user stories before, during, and after engaging with a product or service. They are created using a nearly infinite variety of formats. They can be more effective if the users are based on previously developed personas.
Overview Video - Review of Personas and Intro to Journey Maps from in Class
Overview Video - Review of Personas and Intro to Journey Maps from in Class
1. Review the presentation
1. Review the presentation
2. Read these Articles
2. Read these Articles
Customer Journey Maps: What They Are and How to Build One.
By Bree Chapin via Toptal
What’s the difference between a user flow and user journey?
by Katerina Kondrenko via UXpressia
3. Review an Example: A spreadsheet style Journey map
3. Review an Example: A spreadsheet style Journey map
This is a simple and effective method for journey mapping and can be accomplished with any spreadsheet software.
The header phases and left column actions/metrics should be customized to fit the nature of the product being developed.
A separate map for each persona should be created. Alternatively, each row could be subdivided into multiple users.
4. Review an Example: A Click-Through Linear Journey Map
4. Review an Example: A Click-Through Linear Journey Map
This style of journey map works well for presenting to a team or client. Sometimes storyboards are used for presentations as well.
The Road Crew is a game will teach young learners how to self-regulate behavior through a memorable interactive AR experience and relatable characters.
5. Recognize Journey Maps as an art form
5. Recognize Journey Maps as an art form
Journey maps have become an artform for graphic designers and professionals that love sticky notes. Feel free to move beyond the straight forward examples above and stretch your designer wings... but this is strictly optional.
6. Make your own Journey Map
6. Make your own Journey Map
Considerations:
Using your persona(s)
Think about the way that they first connect with your product
Is it through a website, an ad, a friend telling them about your product, a supervisor buys it for the team? Then add that into your Journey map and consider prototyping it.
What are each points of connections and what are you trying to accomplish with that?
What emotions do you want your users to experience in that moment?
How will you direct them to your desired action?
Do your users come to your product at different points? (Learning, Purchasing, Returning damaged goods, collecting rewards?)
The journey map will be used to inform the development of the product or game. There may be some surprises for the dev team that were not considered once you take a user through their journey - document those and add them to your feature lists.
You may find that the journey is too complicated, work back and forth between the journey map and the prototype to find the balance.
What is the end goal of the product- is it financial, to get the user to go somewhere else like a website to take a mental health screener? First they get told by a friend, they see a video, the video links to a website, the website links to a game, the game gets played, they then tell their friends and they then purchase a t-shirt. What do you need at the end? What do you need at the beginning?
Student examples:
Student examples:
Journey Map for 996.ICU by Qiyang Lin Go to the full presentation starting with the Journey Map
Journey Map for the Redesign of Concord by Tianjian He and Linjun Zhen: Go to the full presentation.
Google Sites
Report abuse