Students will choose an existing product that is related to your field of interest, or is something your are, or will be, creating yourself or as part of a team. Then:
Perform a quantitative analysis
Perform a qualitative analysis
Choose an existing product that is related to your field of interest, or is something your are, or will be, creating yourself or as part of a team. The analysis will include (3) parts:
with similar:
audience
content domain
platform or genre
goals.
Develop meaningful categories for the type of data you will collect. These may include metrics like target audience, delivery systems, main features, and price.
Collect the data.
Develop meaningful categories for the type of data you will collect. These may include:
Functional metrics like game rules, and specific types of content.
Design metrics like navigation, visual design, branding, and emotional tone
Collect the data
(Reference the slideshow above for examples)
Tables
Graphs
Histograms
See the qualitative design benchmarking examples below
Digital Board Game Benchmarking Example
Qualitative design analysis: A digital board game that teaches english to spanish speaking students.
by Leanne WisnerTabletop Card Game Benchmarking Example
Qualitative design analysis: A tabletop card game that teaches math to young students
by Devon LaesonWebsite Benchmarking Example
Qualitative design analysis: promotional/portfolio website for a custom woodworking company
by Jon AlderinkXR App Benchmarking Example
Qualitative design analysis: An XR app combining live-action role play with a digital spy game
By Tyler Wayner