Gather secondary research to support your project, find relevant and recent sources to back your claims with quantitative and qualitative data.
Give a summary in an emotional way
Use the technique of making people connect with big numbers emotionally by comparing it to a state or city or something people can understand.
Go to 16:08 for an in class lecture.
New info on the Com Art Sci Librarian on slide 11
Excellent Example of Secondary Research by Victor Liu starting at Slide 23 Module 9
Excellent example from Allyson Tischler starting on slide 47. - note the bolds and the use of an image.
Look for articles, journals or other sources that can support your UX research, it will be especially helpful to find quantitative data supporting the need for your project by numbers and qualitative data proving the desire for your product.
Use the technique of making people connect with big numbers emotionally by comparing it to a state or city or something people can understand.