Serious Game Project: Drive Through!
Serious Game Project: Drive Through!
Embedded Files
Time spend: 1 week
We build a game paper prototype for a food advertisement game that we designed! Everyone is familiar with fast foods and knowing having too much of it might bring some health problems. So, as a food ads agent, you have to make your product attractive to your consumers, and let them willing to buy your food! at the same time, you have to avoid your customers from being attracted by your competitors' products!
In this game, we wish our players can have a further understanding of the fast food they usually eat, and notice some marketing skills that are often used in fast food advertisements. Of course, we have added some actual happened fast-food restaurant events for players to know about.
How To Play
The game is played by 3 to 5 people, one will be the consumer and the rest will split up into two teams. The first people on the right and left side of the consumer will be the team’s first player; the other will be the second player.
At the beginning of the game, each team has to draw 3 food cards and put them on their “drive-through” placeholder. This is marked F on the game board.
The first player has to draw 3 “Pitching” cards and choose 2 of them to put on the pitching site. This is marked P on the game board.
The second player has to draw 3 “modifier” cards and choose 1 or 2 of them to put on their enemy’s modifier card site for diminishing or on their own food for modifier card site enhancement. It is also the stage for the ads agents to try to convince the consumer to buy their products!
The consumer (the neutral player) will choose the “drive through” with the food they like (based on the buff or debuff on the foods, and how those agents convince their consumer) at the end to choose their meal over the other.
All the agents in the winning team get a star to upgrade their assessment
In the next round, each player rotates to the left so they are in a new position (the player on the original consumer’s right becomes the new consumer, and the remaining players will be in new teams).
The Cards In The Game (Partial)
Playtest Photo/Video
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