Setup and Sending SMS from Marketing Cloud

What is Mobile Connect?

With mobileconnect, you can create SMS/MMS messages using the Mobile Studio in the Salesforce Marketing Cloud. It pushes the message to the Salesforce partners or Aggregators, who then push the SMS to the local carriers through the SMS gateways.

The local telecom companies are the carriers of these SMS and therefore it is important to know the regulations before proceeding. Verify whether the carriers meet your business expectations before collaborating.

Mobile Codes

Mobile Codes are specific numbers through which you can connect the Marketing Cloud to the local carriers for delivering SMS to one or more countries. The cost of mobile code depends on the country and the type of code used. The code has a tier associated and it represents the price for activating the codes.

There are four tiers that are available for now

Tier 1: Italy – Private long, Netherlands-Shared short, Mexico-Shared short, Czech Republic- private long, UK- private long.

Tier 2: Singapore-Private long, UAE- private short, Colombia- Private short.

Tier 3: Canada- private short, UK- private short.

Tier 4: France-private short, Mexico- private short, Brazil- private short.