Mobile Push Implementation with SFMC

What is MobilePush?

Mobile Push is a feature or service offered by Salesforce Marketing Cloud that serves the following features.

1. Push Notification: Push notifications are messages that pop up on a mobile device, usually to notify users about something like a new message, a special offer, or an update from an app.

2. Silent Notifications: These are push notifications that don't display a message on the user's screen. Instead, they can trigger actions in the background, like updating app content or syncing data.

3. In-App Messaging: Imagine you have a mobile app for a retail store. Here's how in-app messaging could be used:

Let's say a user opens your app to browse for products. After a few minutes of inactivity, an in-app message pops up on their screen. The message could say something like, "Welcome back! Enjoy 10% off on all items today. Use code WELCOME10 at checkout."

This in-app message serves a few purposes:

3. 1.          Engagement: It re-engages the user who might have been idle on the app, reminding them of the ongoing promotion and encouraging them to explore and potentially make a purchase.

   2.         Promotion: It promotes a special offer (10% off) to incentivize the user to complete a purchase. 

   3.         Call to Action: The message includes a call to action ("Use code WELCOME10") to guide the user on how to avail of the offer, making it easier for them to take action.

   4.         Personalization: If the user is a returning customer or has shown interest in certain products before, the message could be personalized further to make it more relevant to their interests.

4. Bluetooth Beacons: Imagine you're visiting a large retail store that has implemented Bluetooth beacons throughout its premises. These beacons are small devices that emit Bluetooth signals to communicate with nearby mobile devices. Here's how they might be used:

   2. 1. In-Store Navigation: You open the store's mobile app, which is equipped with Bluetooth beacon technology. As you walk through the store, the app detects signals from nearby beacons. Based on the beacon signals it receives, the app can provide you with real-time navigation guidance. For instance, if you're looking for a specific department or product, the app can show you a map and guide you to the exact aisle or section.    

      2.  Personalized Offers: The store uses Bluetooth beacons to track customer movements. When you approach a certain area, such as the electronics section, the beacon signals trigger personalized offers on your phone. For example, you might receive a notification saying, "Exclusive 20% off on headphones today only!" This targeted marketing is based on your location within the store, helping the store promote relevant deals to you.     

      3. Check-In and Loyalty Rewards: As you enter the store, Bluetooth beacons detect your presence and automatically check you into the store's loyalty program. This seamless check-in process rewards you with loyalty points or discounts. The beacons can also track your dwell time in different sections of the store, allowing the store to offer loyalty rewards based on your visit behavior. 

      4. Proximity-Based Information: When you're near certain products or displays, Bluetooth beacons can push relevant information to your phone. For instance, if you're in the clothing section, you might receive style tips, product reviews, or size availability notifications for items nearby.

5. Geo-location: This involves using the device's location (typically via GPS) to target users based on their physical whereabouts. For example, a business might send special offers to users when they are near a specific store location.

MobilePush Implementation Steps

There are 4 major steps required to integrate the Mobile App with the Marketing Cloud

1. Provision the App for Mobile push

2. Create the Marketing Cloud Connect

3. Integrate the Marketing Cloud SDK

4. Proper Testing