Imagine you run an online retail business with websites in different languages and you also need to test new features before making them live.
Scenarios:
Different Websites:
You have a French website (frenchsite.com) and a German website (germansite.com).
You create separate datasets for each website to handle personalization specifically for each site:
French Dataset: Contains user profiles, campaigns, and settings tailored for the French audience.
German Dataset: Contains user profiles, campaigns, and settings tailored for the German audience.
Different Environments:
You also need a place to test new features before they go live on your main sites.
You create separate datasets for your QA (testing) and production (live) environments:
QA Dataset: Used for testing new personalization features before they are made live.
Production Dataset: Used for the actual live site that customers interact with.
Identity Groups:
To ensure you don’t email the same user twice if they visit both your French and German sites, you group these datasets within an Identity Group.
This way, if John Doe visits both the French and German sites, he is recognized as the same user, and you can coordinate his experience without duplicating efforts.