Interaction Studio: Action

Overview

The action property in the Personalization Web SDK is used to name user actions. This can include actions like viewing a page, signing up for a newsletter, logging in, etc. This property helps in tracking and sending specific actions to the Personalization system, which can then be used for analysis, targeting, and personalization.

Key Points

1. Purpose:

   • The action property is used to name and capture specific user actions on the website.

2. Availability:

   • The action property is available exclusively in the Evergage namespace.

3. Usage:

   • It is typically included after the name property in the page type specification.

   • It helps in identifying and sending specific user interactions to the Personalization platform.

Explanation of the Code

1. name:

   • "login": This is the name of the page type. It helps in identifying the page type in the Personalization system.

2. action:

   • "Login": This specifies the user action to be sent to Personalization. In this case, the action is named "Login".

3. isMatch:

   • isMatch: () => /\/login/.test(window.location.href)

     • This is a function that checks if the current page URL matches the /login pattern.

     • window.location.href: This gets the current page URL.

     • /\/login/.test(window.location.href): This tests if the URL contains /login.

     • If the URL matches, it indicates that the user is on the login page, and the "Login" action is sent to Personalization.