New: Fenimore Art Museum exhibition

Promo kits

Calvin and Hobbes, by Bill Watterson

Summer 1985.

(Not part of my collection yet. Do you have one? Get in touch.)

Calvin and Hobbes Comic Strip Press Kit (Universal Press Syndicate, 1985).

Universal Press Syndicate, 1985. A very scarce promotional folder from the initial solicitation of Calvin and Hobbes sent to prospective newspapers. Includes a one-page bio of cartoonist Bill Watterson, a page of sample ads, and proof sheets with 30 dailies and three color Sunday proofs. Full-color wraparound cover illustration by Watterson.

Measures 9" x 12".

Very Fine condition sold on May 18, 2025 for: $12,000.00 Source

Summer 1985 - Europa Press version

Source: Chris Glavin

35 MM slide

Source: Chris Glavin

35 MM slide of Calvin and Hobbes Homicidal psycho jungle cat

Calvin and Hobbes Homicidal psycho jungle cat

November 1991.

(Not part of my collection yet. Do you have one? Get in touch.)

Promo kit for The Complete Calvin and Hobbes, 2005.

(Not part of my collection yet. Do you have one? Get in touch.)

Promotional postcard for The Complete Collection marketing, 2005.

Source: Tim Hulsizer

Universal Press Syndicate included the success of Calvin and Hobbes in nearly all of their promo kits for other strips.

Adam, by Brian Basset

This package was sent by Universal Press Syndicate to newspapers to promote their comic strips.

Contents: Folder. Press Release. 5 weeks of cartoons, dated August 27 – October 1, 1990. 2 color comic strips. 4 different articles about comic ratings/polls.

#owned

For Better or For Worse Comic Strip, 1990

This package was sent by Universal Press Syndicate to newspapers to promote their comic strips.

Contents: Folder. 4 weeks of cartoons; dated August 13 – August 27, 1990. 3 promo pages, 11 by 17 inches. 17 different Reader’s Polls and/or articles about Lynn Johnston and the comic strip.

#owned

Foxtrot, by Bill Amend

This package was sent by Universal Press Syndicate to newspapers to promote their comic strips.

Contents: “Meet the family” sheet. 4 weeks of cartoons; dated August 27 – September 17, 1990. 11 different articles about Fox Trot and comic ratings/polls.

#owned

Geech, by Jerry Bittle

This package was sent by Universal Press Syndicate to newspapers to promote their comic strips.

Contents: Folder. Press release about Geech, The Moosical. 5 weeks of cartoons; dated September 3 – October 8, 1990. 7 different articles about Geech and comic ratings/polls.

#owned

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