Marketing & Art Administration

Marketing

Social media marketing is not a new thing for me. I was the director of marketing for Pacific University's Visiting Writers Series and The Boxer Food Share. In June I was able to take my skills to the next level.

I made strategic plans for increasing our following and posted constantly about artists from around the world, their work, and life in Italy. Suddenly, the artist residency received multiple daily emails and phone calls from artists applying for residency

Since returning to La Macina at the end of August, I have pushed myself to try vlogs about life at La Macina and using Meta Business to make paid promotional ads.

Mimma also has me post open calls on websites like Rivet, TransArtists, and Wooloo. My skills as a Creative Writing major are essential. I am marketing to an international audience. It's my job to make La Macina look professional and intriguing.

I first learned how to use social media analytics and paid promotions from a Social Media certification that Jeslyn Lemke teaches in her journalism classes. It's fun making use of all of the little things that I learned in classes!