Personae Development

Based on a usability study conducted in the spring of 2020, it was discovered that Orcasound users differed in the way they interacted with the website and listening web app. After discussions with Scott, a persona development study was conducted to explore if conceived user types were true. 

3 main personae were discovered because of the persona discovery study:

1. The New/Infrequent User

2. The Concerned Citizen Scientist

3. The Professional Marine Scientist

However, the 2020 study was flawed, as the rigor was lacking in questions asked and not enough participants were interviewed. Also, additional personae and sub-personae are theorized to exist. Persona development is an ongoing process, as personas are always changing over time. A long-term persona development project needs to be formed, pulling in data from specific persona studies as well as data from other research studies.

If you would like to volunteer on the personae development team, please post a message in the Slack channel linked below.

Project brief: Orcasound Personae Development Project Brief

Slack channel: #ux-personae

Project folder: PROJECT: Orcasound Personae

GitHub project: UX Work- Orcasound Personae Development