Analytics

Past research conducted on Orcasound personae have shown that different user segments interact with Orcasound in different ways. Understanding how users interact with the Orcasound website and web-apps using analytics is another piece to understanding how to better meet user needs. User behavior during listening events on the listening web-app, for example, is critical to understand from an analytics perspective. Many questions arise based on how users could use the website, and analytics can point us in the right direction when it comes to generating discovery research plans, usability studies, and persona development research.

Making sure that all new web pages and web-apps are instrumented for desired analytic data is also an important part of this team.

If you would like to help us understand our user behavior via Google Analytics, please post a message in the Slack channel linked below.

Project brief: Orcasound Analytics Project Brief

Slack channel: #ux-analytics

Project folder: DEPARTMENT: Orcasound Analytics

GitHub project: UX Work- Orcasound Analytics