Content Strategy

As Orcasound scales to impact marine conservation and to meet the needs of its users, content strategy becomes increasingly important. As new features and web apps are conceived, researched, designed, and sent to production, the evolving architecture of the website needs to be easily navigable, and information needs to be easy to locate for users.

An open card sort study was run in 2020 to define the site map for the Orcasound redesign. This user-centric site map has been used to determine the design for the header and footer navigation bars, and main pages for the different “areas” of Orcasound- Learn, Get Involved, etc. The card sort study did not provide a true quantitative measure as it was run with a limited number of participants. An updated card sort study could be run with Orcasound users with a statistically significant number of participants to update our understanding of a user-centric information architecture of the website.

UX Team member Rafa has conducted an internal card sort study (2022-2023) that identified how to better organize content on each web page in the site map: (https://www.figma.com/file/fvkS0gV3v2KcQK9NgZfpUN/Card-sorting-from-Thematic-analysis_shared?node-id=363-5952&t=65MdWDr7Qke1H7OM-4). 

Defining a user-centric site map is an ongoing discussion and project. IA studies are needed to further understand how the Orcasound web experience should be structured as new projects create new content pages and web apps.

If you would like to help us understand how to improve our user-centric information architecture for Orcasound, please post a message in the Slack channel linked below.

Project brief: Orcasound Content Strategy UX Project Brief

Slack channel: #ux-content-strategy

Project folder: DEPARTMENT: Orcasound Content Strategy

GitHub project: UX Work- Orcasound Content Strategy